Wwwarketing

The wwwarketing , writes WWWarketing most of the time, is the electronic version of the warketing, successor himself of the Marketing of combat of the type 1.

The etymology in is simple: the “www” of Internet, the “war” of war and the end “arketing” of marketing.

It is a methodological marketing of combat, using all the resources of Internet to prepare, inform, control Business-wargame S during which small teams dedicated from two to four play - and surjouent, even, if it can it role of the competitors in order to cause a strategic creative shock on the whole of the participants.

It implies the creation and the “webmasterisation” of a site dedicated protected for each business-wargame, site participative to which all the participants have access, and a predetermined stock of teaching resources accessible to all in wifi.

The general principles are the same ones as those of the marketing of combat of the type 1:

the wwarketing is a combat for market shares.
It acts, not of a play with null sum, but of a play with nap hundred.
It is more difficult to take market shares on an expanding market than on a market in regression.
a market is a volume of businesses (in euros, quantity, etc) (and not, for memory, of a whole of customers).
a market always segments by types of offer (or of solutions) and by types of request (or customers or problems). It is the matric segmentation.
a market share is the sum of the shares of market segment taken by the company in each segment which it chose to conquer.
etc

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