William C. During
William Crapo Lasting was an American industrialist (Boston, December 8th 1861 - March 18th 1947).
It bought the mark of American cars Buick and created from that Ci the company General Motors in 1908. One also owes him the choice of the name Frigidaire for the apparatuses electric household appliances manufactured by General Motors of 1918 until the end of the Seventies.
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