White label

White label is a name given to the discs vinyls 12'' comprising a virgin label, produced in independent manner, of small number (less than 300 specimens), by small recording companies or an individual, often intended for promotion.

The discs in White label are particularly represented by the DJ' S resulting from the House music and the Hip-hop.

In the United States the term White Label Promotion describes promotional editions which have practically the same text, the same logo or reason that a commercial label, but on a white zone instead of the color or of the reason that one finds on the editions commercial.

In the beginning, the white labels appeared during competitions between DJ' S, where those removed the labels of vinyls so that their competitors cannot see the title of their “secret weapon”, the special track likely to save them. Nowadays the white labels are frequently used to promote new artists or the last creation of senior artists. In other cases, a white label will be used to dissimulate the identity of the artist (for example albums of Traci Lords and LaToya Jackson, whose companies of disc voluntarily masked the name to avoid the possible unfavourable prejudices of DJs only based on their names). Many music producers leave the copies under a white label with an aim of testing the reaction of the public in the clubs.

Many a white labels contains additional remixes and/or tracks which are not protected yet or available to the sale (one speaks then about bootlegs ). The white labels are also sometimes called promotions , diminutive of promotional copies . DJs most famous even receive and play these promotional copies of the weeks of the months before the public exit of the piece. As the artists very expensive pay the right to use these pieces, they must be able to estimate by advance the market potential before leaving their money. The industry of the disc itself seems to know about this need. Generally it accepts the white labels like an necessary evil, and rare are the artists who were prosecuted to have used vinyls with a white label or whose origin was not clear.

It is possible to get of White labels in the majority of the store of music who sell vinyls.

External bonds

Easy ways of the BBC to produce pieces under white labels
Film of Tenzin Phuntsog entitled '' WHITE LABEL ''

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