Webmarketing

The webmarketing also known under the term of Cybermarketing initially was the simple application Marketing on Internet before becoming an activity with whole share.

Composed of four activities, the webmarketing develops an main interest around the concept of users and traffic. The webmarketing recovers a very vast reality. In the DIGITAL Butterfly, some classify the linked activities with the webmarketing in four categories: the strategic webmarketing, the creation of traffic, analysis of performance and development of consumer loyalty.

The strategic webmarketing recovers:

  1. analysis of the request
  2. the strategic Day before
  3. the positioning of the site
  4. the webmarketing mix

The creation of traffic includes, of sound with dimensions:

  1. Referencing
  2. the sponsored links
  3. the online ad
  4. the emailing of conquest
  5. the Affiliation
  6. the adaptation of the generating contents of traffic
  7. viral marketing and the buzz marketing
  8. the use of the sites of classifieds
  9. promotion in the discussion forums
  10. promotion in the mailing lists
  11. promotion in the sites of networking
  12. the exchange of bonds
  13. the partnerships
  14. the diffusion of services in white mark
  15. the development of synergies with promotion offline
  16. electronic coupons
  17. the plays contest
  18. sponsoring

The analysis of the performances recovers various disciplines:

  1. analysis of visibility
  2. analysis of traffic
  3. analysis of the sales
  4. the datamining

The development of consumer loyalty includes, as for it:

  1. the animation and renewal of the contents of the site
  2. the emailing of development of consumer loyalty
  3. the creation of community

The webmarketing constitutes a major axis of development of strategy Internet, the company having to increase its Positionnement and to increase its traffic. It becomes strategic to refer its pages and to build a Stratégie around the establishment of a site on the Réseau.

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