Weak signals

In economic Intelligence, the weak signals are the elements of Perception of the environment, opportunities or threats, which must be the subject of an anticipatory listening, called day before, with an aim of taking part in the development of prospective choices in order to establish a Stratégie, and to reduce uncertainty.

Definition

According to Olivier Mevel, the “weak signals” are partial and fragmentary information provided by the environment, possibly in parallel of the strong signals, which carrying a specific “order” and are recognized like such by the organization after a suitable treatment

Detection

The detection of the weak signals is the process object various of day before in company: competing, commercial Technological survey , and environmental, social, sociétale… The weak signals are also detected apart from any logic of company what makes it possible to supplement the day before by awakening.

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