The multinational group néerlando - British Unilever is the second world group for the value of the sales in products of current Consommation. It is however far behind the leader of the sector, Procter & Gamble, who amalgamated with Gillette.
150 million people would use each day of the Unilever products. Among the principal marks, Amora mustard, the Lipton, the ices Magnum or Ben & Jerry' S, the detergent Skip or the toothpaste Signal, the shampoos Dove, the detergent Omo, soups Knorr, the deodorants Center…
The company counts approximately 180 000 paid in a hundred country.
History
The group was founded in
1930 by the fusion of the Dutch company
margarine,
Plain Margarine and of the manufacturer
English of soap
Lever Brothers forming one of the first Multinationale of product of great consumption. Fusion was undertaken to profit from the shared use of the palm oil necessary for the margarine as for the soap. The current name comes thus from the contraction of the name of these two entities: Margarine
PLAIN E +
TO RAISE Brothers.
- 2007: the group yields the mark Boursin to the Beautiful Groupe for 400 million Euros.
Unilever-France
- the head office of Unilever-France east to Rueil-Malmaison.
- turnover in France in 2003: 3,7 billion euros
- 5.330 paid in France
- 5 research centres
Current chairman - Claudio Colzani
Marks of the Group
August 1st
; Marks present in France in the food one (Foods division): Chart of gold,
Knorr,
Lipton, Alsa, Amora, Mesh,
Maïzena, Planted Fine, Fruit of gold,
Tabasco, Ben&Jerry' S, Miko, Magnum, Cornetto, Viennetta, Bertolli, Fruit of gold, Pro-Activ, Végétaline
; Marks present in France in the care of the person: Signal,
Gross, Axis,
Dove, Rexona, Sunsilk, Timotei.
; Marks present in France for the maintenance of the house: Cajoline, Cif, Domestos,
OMO,
SUN, Skip,
Parsley
Other marks of the group nonpresent in France: Calvé (Spain), Refrigerator (Spain)
See too
Related articles
- Classification of the companies leader of the current consumer goods
- William Rising, one of the founders.
- Nederlandse Boter ''' PLAIN ''' E, the other connects founder.
- Cartography of the marks Unilever
External bonds