Tupperware
Tupperware Brands Corporation © is an american company producing of the boxes in figure manufactured (also called Tupperware) to the assistance a process of patented thermo-casting. The company was founded by Earl Tupper, the inventor of the process. The company knew to develop the particular medium of sale: the demonstration-sale in residence .
Conservation in “plastic box”
In 1946, Earl Tupper is an American chemical engineer. After having invented bowls Hermetic S in Polyethylene, it proposes to sell its bowls in the emerging market of the conservation. Let us not forget that the Réfrigérateur has just appeared in the American home.
The demonstration-sale in residence
In 1947, Earl Tupper did not succeed in conquering the market of the housewives only by the sale ex depot, which proved to be a fiasco, hardware and department stores proving to be places little appropriate to the sale of the product. Then, Tupper tried to include/understand the reason of this failure, whereas Garry Macdonald, a salesman of door has door and Brownie Wise demonstrator was the only ones has to run out the products of Tupper. They worked for the company Stanley home, inventor of the technique of demonstration-sale in residence . They permirrent has Earl Tupper to include/understand the force of this method. Tupper engaged Wise to develop this technique within its company.
The success of Tupperware is to have allowed the very modest women and without education to obtain incomes and to give them a chance of success. It is always a means for million women everywhere in the world of which France, Canada and the USA to begin a gainful employment without investments with a great flexibility and especially to acquire an enormous recognition. The training of the women taking part in the sales force is also important. These principles make party of the culture of this company. The formation is done by the means of managing and managing upstream which perpetuates the way of doing. Lately the USA and Canada innovated by presenting the University Tupperwareen line which makes it possible representing to accquérir knowledge everywhere it does not matter the place or they are.
Because of the success of the demonstrations in residence, the mark withdraws its products of the circuits of sale ex depot as of 1951. In order to fidéliser its customers and to extend her customers, the mark founds a reward system: the “hostesses” (people lodging the demonstration) receive gifts (produced mark mainly) according to the amount of the sales carried out during the meeting by the presenter of the mark.
Except these “rewards” and perpetually renewed promotions, the customers are found in a convivial and family atmosphere.
Tupperware© created a social phenomenon still living nowadays. It is besides a Marque used as name.
Others of the business practices
In 2005 in France, the Tupperware companies has tries to give a new dash to the products: a new means of ditribution, the totem. It is present in the specialized stores, and each totem presents a product in bond with the medium in which it is established. For example, in a cheesemonger one will find a totem presenting a cellar to cheeses. This technique did not have the result discounts.
External bonds
Tupperware- bonds of the mark by country
- the site of the mark Tupperware
| Random links: | Economy of Russia | Innis-Gérin medal | Amélie Suard | Theory of unforeseen subjections | Kanawio | Attorney_General_pour_l'Angleterre_et_le_Pays_de_Galles |