See also: Radio Traditional (homonymy)
Traditional Radio is a musical French private radio of category D which was created in 1983 by a dissenting team of France Musique, with which part of its public reproached for diffusing too many comments for not enough music.
With its whole beginnings, it calls upon the contributions of its listeners who - in exchange of a subscription - receive the detailed program of the station. It diffuses also some advertisements which hold partly of the patronage, then belonged to the press group Expansion. Since 1999, Radio Traditional is held at 100% by the group of luxury LVMH Moët Hennessy Louis Vuitton.
The contribution of the listeners is not requested any more. Indeed, the advertisers consider that the traditional audience of the music lovers has a purchasing power higher than the average, and the station constitutes a means of reaching this targeted population.
Radio Classique is now a network of 80 frequencies, which cover more than 100 cities in France, that is to say 35 million inhabitants.
Since the re-entry 2005, the station seeks to decompartmentalize the classical music by emphasizing the benefit of the listening of the traditional one. It was thus repositioned around the resourcing (its new signature: “Ressourcez you”), with an objective to return the traditional accessible one. Thus with the antenna: a more convivial tone, film musics, music with the request, plays, etc
Roast progammesThe grid can be cut out in 3 parts: - information, with dedicated emissions the morning (6h-9h) and the evening (18h-20h), - musical relaxation, in day, the evening and the weekend, - art of living, around go specific the weekend.
Goes down for hearingSince the launching of the station and in particular since the repositioning of the station in 2005, the audiences are in big rise; Radio Classique supplanted France Musique like first station of classical music. From January in March 2006, France Musique showed a fall of 16,1% compared to the same period of 2005, against a rise of 28,2% for the private station. In November - December 2006, the share of traditional audience of Radio was of 1,4% compared with 1% for France Musics.
To listen to it
- In Ile-de-France: 101.1 MHz and 107.3 MHz (Northern Ile de France + Chantilly)
- In the Rhone-Alps, with Lyon: 96.5 MHz
- On the cable, the satellite and the ADSL
- By Internet. The detailed program is also present on the site.
- Official site (with possibility of listening)
- the last spot Traditional TV of Radio on YouTube/by clicking
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