See also: Times Square (homonymy)
Times Square , named according to the old site of the seat of the NewYork Times, is a district in the Borough of Manhattan, with New York. This one is centered on the 42 {{E}} street and Broadway. It includes/understands the blocks located between the Sixième and the Ninth Avenue of is in west, and between the 39e with 52e street of the south in north. It constitutes the western part of the shopping area of Midtown. Called “ Crossroads off the world ”, Times Square east one of most famous the “places” and most animated in the world, following the example Piccadilly Circus with London.
Times Square quickly became an arts center, a place where theaters, theaters, music halls and hotels with the mode concentrated. The place quickly became the agora of New York, a place to seek or await the large gatherings for a world Série or a presidential election is written James Traub in The Devil' S Playground: In Century off Pleasure and Profit in Times Square . Names such as those of Irving Berlin, Fred Astaire and Charlie Chaplin were associated with “Times Square” in the Années 1910 and the Années 1920, which mark the golden age of Broadway: at that time, 280 spectacles on average were played each year. There existed some 71 theaters around the place.
Times Square changed with the beginning of the Grande depression, consecutively with the stock exchange Krach during the Années 1930. It became gradually a district occupied by the Peep show S, the cinemas porn and the souvenir shops cheap for tourists. He was then regarded as a dangerous district. The dilapidation of Times Square had become the symbol of the delinquency and corruption New Yorkeans of the Années 1960 with the beginning of the year 1990. Moreover, several dark films such as Midnight Cowboy and Taxi Driver illustrated the decline of Times Square then.
In the middle of the Years 1990, the mayor Rudolph Giuliani (1994-2002) concentrated its efforts to improve the district and to close the sex shops, thus restoring safety. Many a sex shops was closed or moved towards industrial districts of Brooklyn or Queens.
The theaters of Broadway and the big number of advertizing neons or other giant screens did one of the icons of New York of them, and a symbol of the town planning of Manhattan. Times Square is the only district in which one asks the managers and the owners to post neon signs. The companies often buy these signs for several years (the contracts go up to twelve years).
Times Square is a district in constant effervescence, at any hour of the day and night, which undoubtedly reflects best the activity of New York, “the city which never sleeps”. Times Square is a kind of microcosm inside the city, with its giant stores, and of course its posters (the billboards , neon signs or not) disproportionate: publicities for cars, televised series, where for plays become mythical played in theaters close to Broadway. The store Toys " R" Custom, located on Broadway represents well all the disproportion of Times Square, with a large wheel inside the store, but also a giant Tyrannosaure, and counterparts of the large buildings of the city (Empire State Building, Chrysler Building, Statue of freedom in Lego). The district comprises also others very department stores, as the Virgin Megastore which offers various electronic products on three levels.
An striking example is new publicity for NASDAQ at the 4 Times Square on the 43e street. Revealed in January 2000, its construction cost 37 million dollars. This 36,6 meters high publicity is greatest posting with LED of the world. NASDAQ pay more than two million dollars to per annum rent this site.
See the new year 2007 http://newyears.earthcam.com/panasonic/
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