the Crucible is a French mark of pans and enamelled cast iron dishes. The company the Crucible also manufactures and innovates in the ustensils and accessories of kitchen, in particular the corkscrew “Screwpull”.

The company is established with Fresnoy-the-Large in the Aisne since 1925 but also in many sites throughout the world.

The company, repurchased in 1988 per Paul Van Zuydam, is directed since 1990 by Rudy Boussemart.

The company, dying woman in the years 80s, to find all its vitality as of the beginning of the year 90 pennies the impulse of the new policy installation by the new direction which aimed at leaving the traditional circuits in order to turn itself to the top of range

World leader of the culinary cast iron articles enamelled with more than 70% of market shares, the Crucible carries out 90% of his turnover to export, turnover evaluated in the neighborhoods of 210 million euros in 2006.

With his famous volcanic orange which made its reputation, the leader knew to diversify his kitchen utensils of luxury by proposing several tens of original products, as could the being the casserole " ballon" , phenomenon marketing produced at the time of the football world cup 1998 which took place in France. At present, the company made up of 620 is paid in France and of 1400 in the world distributed within its 17 subsidiary companies (Japan, South Africa, India,…).

In 1991, the Crucible repurchased the American mark “Screwpull” specialized in the accessories for wines and champagnes. The mark " Screwpull" is also synonymous, at present, diversification of the group the Crucible in a range stainless also directed towards the very top-of-the-range one. The United States accounts for 40% of the turnover, forty stores the Crucible opened and market the complete offer of the company in proper name.

In January 2007, Nicolas Sarkozy (president of the French Republic), then candidate with the presidential election of 2007, fact the choice of visiting this company to underline the French vitality of the companies in a globalized economic environment. It is it should be noted that in agreement with the trade unions, the direction made the choice of a return to the 40 hours in order to face the increasing needs.

External bonds

• the Crucible