The Coca-Cola Company

For drink, to see the page Coca-Cola.

The Coca-Cola Company () is the one of largest world companies in soft drinks and one of the most important American companies .

Its seat is with Atlanta in Georgia, in the south-east of the United States.

It is especially known for its leading product, the Coca-Cola.

The Coca-Cola is a registered trademark in 1893 of a Soda (sweetened gas Boisson), born with the the United States. The shape of the bottle it even was deposited in 1960.

It draws its name from its first composition: the sheet of Coke and the use of nut of Cola, the drink was then sold by its inventor the doctor Pemberton, as miracle cure (it had at the time a color caramel and was provided in a green bottle and not yet the mythical bottle designed by Raymond Loewy).

Its historical competitor on the markets American and world is the company PepsiCo (with its Pepsi-Cola direct competitor of Coca-Cola) and to a lesser extent of new arrivals of which Virgin Cola (Virgin Group). Other colas are manufactured on the basis of receipt OpenCola, under license LPG. One finds also the alternate colas or altercolas.

The company Coca-Cola produced diversified its offer, while starting by taking again after 1945 a creation of its subsidiary allemande become Fanta and which had produced starting from 1941 sodas with citrus fruits, fault of the invaluable American ingredient placed under embargo during the hostilities. Followed Sprite , Minute Maid , Bonaqua , Nestea and Nalu . It in more produced a whole panoply of alternatives of these same products, probably to avoid the lassitude of the public.

History

the May 8th 1886, a preparer-pharmacist of Atlanta, John Stith Pemberton invents a syrup which he baptizes Coca-Cola. He proposes with pharmacy Jacob' S on other side of the street to sell his syrup 5 hundreds glass in a fountain of soda.
A little later Frank Robinson, the accountant of Pemberton proposes the name Coca-Cola and the design of the logo to him. Pemberton accepts because double C is good for publicity.
Pemberton dies the August 16th 1888 five months after having signed the petition for the creation of the Coca-Cola company.
In 1982, the Coca-Cola company buys the studio Columbia Pictures but in 1989 with Sony resells it.

List products and marks

The company is often associated with its leading product Coca-Cola. However, it produces a great drink range under various marks and sometimes in certain countries for competitors. This list is extracted from the Official list from the products and Coca-Cola marks:

Alhambra - water of table
Bacardi Mixers - a product in partnership with the rum producer Bacardi
Barq' S - beer
Burn - Drink énergisante with high content of Cafeine (32 Mg for 100 ml)
Carvers
Chaudfontaine - mineral water of the sources of Chaudfontaine
Coca-Cola - principal mark of semi-sparkling drinks

Coca-Cola Coke (with or without cafeine)
Diet Coke Coca-Cola Light (with or without cafeine)
Coca-Cola Lemon
Coca-Cola Light Lemon (lemon-yellow) and Coca-Cola Light Files (lemon-yellow green)
Cherry Coke
Vanilla Coke
Coca Cola Blāk - Coke Cola with coffee extracts
Coca-Cola Zero

Cristal - champagne
Crush - drink available to orange, the strawberry, the grape and soda foams (except Mexico, Australia and Europe)
Dasani - bottled water
Dr. Pepper - soda (not produced by Coca-Cola in Mexico, Australia and Europe)
Fanta - sub-brand of the company for semi-sparkling drinks with the fruit tastes

Orange Fanta
Fanta Fresh mix
Fanta Free, Greenz, Fanta Madness…
Fanta World

Formulated 50 - Drink of the American rappor 50 Hundred
Fresca - drink containing grapes or of citrus fruits
Fruitopia - nonsemi-sparkling drinks
Hi- C - under fruit juice mark
Kinley - drink tonic
Kuat - drink containing Guarana with the Brazil
Top spin - drink containing fruit juice
Mello Yello
Mezzo Mix
Minute Maid - sub-brand of the company for the nonsemi-sparkling fruit juices

, apple, tropical nectar, tomato (rare)

Mr. Pibb
Nestea - the frozen (in partnership with Nestlé)
Odwalla
Powerade - Drink for the sport
Qoo - nonsemi-sparkling drink (Asian market)
Sprite - drink containing piece of lemon peel

Sprite Light, Sprite Iced

Raw - soda with the lemon
- soda light comparable with Coca-Cola without cafeine

Failures

Dasani, with the the United Kingdom (cf the business Dasani)
New Coke - news formulates for Coca-Cola
OK Soda

For information only the Coca-Cola which could exist and which will not be it is a transparent cola because Pepsi launched a similar product called Pepsi Crystal : a lemonade of aspect but with the cola taste.

Bottlers

In general, Coca-Cola Company (TCCC) and its subsidiary companies produces just the concentrate of syrup which is then sold with various bottlers throughout the world and which hold a frankness Coca-Cola. These companies of congestion profit then from an exclusiveness on a given territory, produce the end product out of quill and bottle starting from the mixture of the concentrate and of filtered water. The bottlers market, sell and distribute the Coke products to the stores, vending machines and restaurants.

An exception to this principle, in the United States where TCCC is responsible on line for manufacture, the sale and the distribution of directly near the wholesalers and certain retailers.

This a little single system in the world of agro-alimentary had been applied by Coca-Cola, and its Pepsi main competitor, dice their beginning. Thus as of the Twenties, Coca-Cola counts more 1 000 different bottlers. From the Seventies, Coca Cola begins with internaliser this activity by repurchasing some of its independent bottlers. In 1986, it created Coca-Cola Enterprises and starts to gather there its activities of congestion in North America. But it remains minority by taking only 49 % of the capital. During years 1990, by a series of absorptions and fusions, this company will acquire other activities of congestion in North America and Europe until its current location.

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