Testimonial
Testimonial is a common noun of Anglo-Saxon origin , taken again in many languages, but without real translation in the modern French vocabulary.
It indicates a process which associates the image and the testimony of a representative person (expert, celebrity, leader of opinion, standard consumer) with a cause or a product to reinforce credibility of it.
In French, the term are equivalent would be “representative testimony” or “sponsorship”. This technique is especially used in the Communication and the Publicité. In a context of promotion, when the image of a personality of female sex (Mannequin, Actress, sporting champion…) is associated with the development of a product, of a mark or of an activity, French rather uses the terms of “ambassadress (of charm”, of “egery” (of a mark), of “icon” (advertizing) even of “godmother” (of an event).
There exists in French testimonial adjective the “(E)” meaning “which returns testimony”. If it is used very little today, it has well-sure the same Latin origin as the English name: testimonium , testimony.
In linguistics, “testimonial” is a synonym of (mode) “not Médiatif”.
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