Télé Pocket is a weekly magazine of Presse of television French published by Mondadori France. Imagined by the Franco-Italian editor Cino Del Duca, (1899-1967), Télé Pocket is launched the January 12th 1966 by the editions Mondiales (Cora-Révillon group). The magazine holds its name of its format of impression of origin (13,8 X 20,9 cm), twice less large than the traditional magazines. Repurchased by the British group Emap in 1994, Télé Pocket increased its format of 27% in 2005. Since 2006, the weekly magazine belongs to the Italian group Arnoldo Mondadori Editore (group Fininvest) which also publishes Télé Star in France.

History

At its creation, Télé Pocket arrives on a market until only occupied there by Télé 7 days (founded in 1960). France does not count whereas two chains of television to which only 10% of the hearths have access. The magazine however manages quickly to reach the million sold specimens. A success which is explained by the weak price of the title, the reduced format allowing to reduce the manufacturing costs considerably.

During ten years, the magazine remains behind Télé 7 days , then passes in third position of the press of television with the arrival of Télé Star in 1976. With the development of the number of chains and television stations, the magazine reaches the two million specimens in the Années 1980.

The diffusion of the program timetables on other supports (Internet in particular) and the multiplication of the titles of press of television made lose considerable market shares with Télé Pocket since the Années 1990. The arrival in 2004 of the Quinzomadaire S made only accentuate the fold, the busy magazine of a million specimens sold in 2002 to 700.000 in 2006 (9th position). It is to try to stabilize the diffusion that the model and the format were modified in 2005.

Leading contents

• complete Grid of the televised programs of the French hertzian chains. Selection of the programs televised for the cable, the TNT and the satellite.
• Articles and headings: topicality of television, plays, funny stories, practical pages, cartoons…

Pulling and diffusion

See too

External bonds

• Official site of '' Télé Pocket ''
• Official site of the programs televised of '' Télé Pocket ''
• , article on the english language version of Wikipedia.
• , article on the Italian version of Wikipedia.

Sources

• OJD, 2006.
• “'' Télé Pocket '': it has the large one very”, article of Claire Poisson published in Presse News the April 15th 2004.
• “Format increased for '' Télé pocket ''”, article published in Strategies the September 8th 2005.
• “Hebdos vs Quinzos”, article of Carlo Anne-Dye stick published in Strategies the January 27th 2005.

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