TF1 Mobile is a License of mark resulting from a partnership between TF1 and Bouygues Telecom launched to France on May 2nd, 2006. TF1 Mobile proposes fixed prices of mobile communications.
The offer of TF1 Mobile, which aims at an old public of more than 25 years, consists of three one hour mini-fixed prices, 1:30 and 2:00, for prices going from 19,90 euros to 29,90 euros per month.
Certain audio-visual programs produced by head office TF1 will be proposed to the customers via the mobile gates WAP and I-mode of TF1 Mobile, in particular the tv news and certain plays.
TF1 Mobile aims at 300.000 customers one year after his launching. The group put on the force of its mark, the self-promotion and the 8.000 sales outlets of Bouygues Telecom to impose itself.
It should be noted that Bouygues Telecom does not have for the moment not granted of contract virtual operator, not wishing to lose customers whereas its network more recent is compared with Orange and SFR. The operator targets the virtual agreements such as Universal Music Mobile or TF1 Mobile. TF1 being actuated by the group Bouygues, a mobile offer was to be elaborate….
Since the 1/19/2007, the TF1 Mobile offer is not marketed any more. The former customers will keep their offer managed by Bouygues Telecom.
Thus, TF1 Mobile was the operator having had the shortest lifespan and an end of most discrete (no official press release)
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