Style atom

The Style atom is a term used to indicate an esthetics of the illustration and the cartoon born in the years 1940-1950 in Belgium, under the influence, in particular, of Jijé.

The name given to this style rises from the World Fair of Brussels in 1958 and with the Atomium builds for the occasion. The esthetics of the exposure and, for example, sound Logo stylized or its decorative elements, was indeed brought later closer to the esthetics of the cartoon of Jijé and the Journal of Spirou (or of the school of Marcinelle as one called it at the time, of the name of the city where the newspaper was printed). A modernistic esthetics (cf the Turbotraction of Spirou of Franquin), even futuristic, characteristic of modest but trustful Belgium of the young king Baudouin (and its colonial paternalism whom one finds in Blondin and Cirage of Jijé).

This revival was taken along in particular by draftsmen like Joost Swarte ( Coton and Piston ) or Chaland ( F.52 ), implied at the same time in the illustration and the cartoon, and which reanimated this style at the same time as the clear Ligne to which it is generally opposed.

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