Stevenote

A Stevenote is the nickname given to the opening speeches of Steve Jobs in the name of the company Apple at the time of various events. The data-processing officer of the company is known for his oratorical style fills with enthusiasm and his talent for suspense, in particular with the courses of his speeches to the conferences of the living rooms Macworld. The singularity of its speeches of presentation resulted many people in the community Macintosh english-speaking in calling his keynotes Stevenotes .

Characteristics

Each Stevenote unchains the fans of Apple, which speculate in the products which will be announced there. Some were retransmises on Internet, mainly to show the possibilities of the Apple waiters. This possibility is rare because the million people connected simultaneously request of financial means and logistic very important. Most of the time, the fans must thus follow the opening speeches thanks to the textual retransmissions of the sites amateurs.

Steve Jobs is generally that which animates these famous opening speech, by which are introduced to the public all the new leading products of Apple.

The leader of Apple uses a particularly ironic tone, even sarcastic, to take down some spades with Microsoft, the main competitor of Apple.

Unfolding

A Stevenote starts with the advertisement of the financial results of the company and certain figures like the sales of pieces on line, in order to underline the performance of Apple.

After this summary, follows the advertisements on the new products and the updates of existing products. Generally, Steve Jobs explains the interest of the product on scene and in fact possibly the demonstration. Behind him, an immense giant screen presents the products in the form of diaporama in synchronization with what it presents: one foresees there photographs and vidéos products, like their features. The majority of Keynote finish with the ritual " One more thing" , a marked expression cultissime at the very last minute by Steve Jobs to present a new product.

History of Stevenotes

June 10th, 2007/WWDC in San Francisco/Revealing of grinding pre-finale of Leopard, Safari on Windows, iPhone and the application Thirds
January 10th, 2007/MacWorld to San Francisco/Advertisement and presentation of the IPhone for the first time. the iTV is famous in Apple TV. Apple Computers Inc. becomes Apple
August 2006/Worldwide Developers Conference/Annonce of new Mac Pro and Xserve. First presentation of Mac OSX 10.5 Leopard

Lienx external

List of Stevenotes (Apple and NeXT) at ApfelWiki.de
Macworld - http://www.macworld.com/
Macworld 2004 San Francisco Keynote - http://www.apple.com/quicktime/qtv/mwsf04/
Macworld 2005 San Francisco Keynote - http://www.apple.com/quicktime/qtv/mwsf05/
World Wide Developers Conference 2004 Keynote - http://www.apple.com/quicktime/qtv/wwdc04/

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