Sony Ericsson

Sony Ericsson is a joint venture with equal shares created in 2000 by Japanese of electronics Sony Corporation and the Swedish company of telecommunications Ericsson to create mobile phones. The reason for this company is to combine electronics Sony Ericsson with the technological expertise in the sector of the communications. The two companies ceased making their own mobile phones.

The world management of the company is based in Hammersmith, London. It has research teams and of development in Sweden, in Japan, in China, in Canada, in the Netherlands, in the United States, in India and in the United Kingdom.

Sony Ericsson has approximately 8000 employees in the world. With 43% of growth rate annual, it became more the strong growth mobiles salesman with the T3 2006 compared to Motorola with a rate of 39%. Today, Sony Ericsson is the second most profitable manufacturer of telephone behind Nokia, this one obtained this statute because of its growth in the market of the top-of-the-range telephone. The current society has as a president Miles flint (who leaves on November 1st, 2007 and which will be replaced by Dick Komiyama ) and Vice President Anders Runevad. The total company has as an advertizing agency, Saatchi.

History

Ericsson, which had been in the market of the cell phone during decades, decided to yield the company in 2001 following enormous losses.

the walkmans of series W, which was launched in 2005, are telephones dedicated to the music what caused a new market of the portable music which developed at the time. The Walkman telephones were approved by the pop star Christina Aguilera through Europe.
the CyberShot mark, telephone line mobiles, was presented as from 2006.
the telephones of series P, which was launched into 2003 are top-of-the-range smartphones UIQ. They are marked by touchscreens, keyboards QWERTY on the majority of the models, and the use of the platform starting from interface UIQ Symbian OS. Sony Ericsson currently works on a telephone Bravia Branded Television, which will be published in Japan as of a telephone of Playstation mark which is awaited for Christmas. October 15th, 2007, Sony Ericsson announced that it to go to sell half of its shares of company UIQ at Motorola returning thus UIQ technology held by two large companies of mobile telephony.

Series

Sony Ericsson categorizes its telephones like:

Telephone,
Telephone message,
Telephone camera,
Telephone music
Telephone Design Web
Telephone for Internet and e-mail

Series

Series D, Series F: Mini range of Telephone Sony Ericsson , concentrated on exclusive operators: T-mobile , Vodafone …
Series J: Line entry Sony ericsson , Standard Candybar , not of function camera.
Series K: Range specialized in the photograph, it integrates the series Cybershot . (k800i, k850i.)
Series M: Smartphones Symbian OS in Milieur of range . (M600.)
Series P: Smartphones Symbian OS in Top-of-the-range . (P990, P800.)
Series S: Mobiles slid-up .
Series T: Old Range of product Sony ericsson.
Series V: Range special for the operator Vodafone .
Series W: Telephones Walkman .
Series Z: Telephones with valve .

Financial informations

Sony Ericsson posted its first profit in second half of 2003. Since then, the sales figures of mobile phones were:

2004:42 million units
2005:50 million units
2006:74 million units

According to Swedish Magazine m3 number 7 of 2006, Sony Ericsson sold the most telephone of the mark in the Scandinavian countries, followed by Nokia. In the third quarters of 2006, Sony Ericsson was the fourth larger mobile phone maker in the world , after Nokia, Motorola and Samsung. It held 9% of market share world.

Sony Ericsson is today the 4th global manufacturer of portables behind Nokia, Motorola and Samsung

Gallery of telephones Sony Ericsson

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