So Foot

So Foot is the first French magazine of foot, culture and company. Launched on March 31st, 2003 after having been " testé" in 2002 - two numbers tests, entitled 0 and 0 (a), put in sale-test respectively in May and October 2002. Published by an independent company, So Close , So Foot are a magazine which speaks about football differently - in a different register because primarily satirical, the Books of Football, initially in the form of an Internet site, then in version paper (launched in September 2003, with a monthly rate/rhythm), also contribute them to propose an alternate version of football. In So Foot, one appreciates footbridges with culture (interview of actors, realizers, director of theater, musicians, writers which evokes their passion of football each month), the sometimes sarcastic angles, reports scouring and unexpected (with the four corners of the world), the long talks (of which the mythical interview of Suaudeau of 12 pages, after a dumbness of several years), the investigations complete and excavated on the drifts of football (racism, milked Africans, doping, corruption, etc), or the anti-merchandisation standpoint of the football, considered by the magazine as a " culturel" object; with whole share, etc numbers devoted to George Best or Brazil, the common number with Inrockuptibles in 2004 (for the occasion, So Foot and the Inrocks had entrusted to Philippe Katerine and Helena Noguerra the clothes industry of a semi-official anthem of Euro04, heading Euro Zero Four, whose clip was produced by Schmooze/Mathieu Sibony and was produced by Sophie She-ass-Levy) or even the political number " The foot is it of right-hand side or left? " became mythical.

So Foot already gained prices for its Ones. In 2004, for its number against racism (better One of the year for a young magazine), and in 2005 for its " number politique" (better One of the year sport category).

During the world cup 2006, So Foot covered the event with the daily newspaper with a book 8 pages in the newspaper Libération and a supplement coupled So Foot-Release out of starter of the World one. A partnership which contributed to make still more know the magazine, as well as compilation This is So Foot (Sober and Gentle/Night and Day) left in 2005 or the Green Little book So Foot , published by the Editions of Panama and subtitle " anthology of the footballistic word ". Many personalities took part in the magazine, of Eric Cantona in Vikash Dhorasoo while passing by Chris Waddle, the novelist (E) S François Bégaudeau, Maylis de Kerangal, the scenario writer Christophe Honore, the author of cartoon Guillaume Bouzard, etc

So Foot is also famous for its cross meetings and its interviews: Guy Roux and the scenario writer Jean-Jacques Annaud (who had never been re-examined since Coup of Head ); Arsene Wenger and the novelist Nick Hornby; Claude Puel and the director Eric Lacascade, etc After soon four years of existence, So Foot posts a pulling of 80.000 monthly specimens for 35.000 average sales over the year 2006 and one presence in 16.000 sales outlets in France. Price: 2,90 euros. So Foot is also distributed in Switzerland, Belgium and Luxembourg. Version 4 of Internet site www.sofoot.com left at the end of May 2007, in a relooké style. The advertizing agency of the magazine is ensured by the company MINT while the advertizing agency of the site " www.sofoot.com " is ensured by HI MEDIA .

So Foot also took part actively in the creation of a network of European magazines having for common point to defend another football, diffusing the " widely; good parole" in their respective countries. Around So Foot, one finds the magazines German Rund and 11Freunde, the Swedish magazine Offside, the Austrians of Ballesterer or the English of When Saturday Comes, inter alia. These magazines consult each other the ones regularly the others, coordinate certain actions, exchange articles, etc

Cousin of the magazine Sofa (élitiste magazine of culture launched in 1999 by the company Culture and Large Cushions but having jointly founding members and journalists), So Foot was confined recently of a production company audio-visual (clips, short programs, publicities viral, documentary, institutional films and televised programs), So Films. So Films was born in April/May 2006 and account among its customers the companies Nike, the Sporting Cock or Virgin.

External bonds

the site of the magazine So Foot
the site of the production related to So Foot
the site of the magazine Sofa
the site of the magazine Rund
the site of the magazine 11 Freunde
the site of the magazine Offside
site of the magazine When Saturday Comes
the site of the magazine Ballesterer
the site of the Books of football

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