Skyrock

Skyrock is a network French private FM created in 1986 with Paris by Pierre Bellanger, helped of its associates Frank Ténot and Daniel Filipacchi. The radio succeeds the station the Voice of the Lizard which had been born in 1983. It officially born on March 21st, 1986. The initial musical format is defined like “pop, rock'n'roll and contemporary”.

History

The station tries to dissociate its competitors by adopting a preparing of antenna shifted, of which certain bands advertisements its written by Pierre Bellanger itself. Following its rise on the satellite " telecom 1A" , paid by Filipacchi, the radio develops quickly a network in France, the first frankness located at Grenoble being followed soon by many other local stations. Thus, at the beginning of 1987, Skyrock is present, in addition to Grenoble, with Lyon (96.1), Nancy (101.3) and Strasbourg (103.3). Skyrock Béziers is thus a true local station; baptized " Radio operator Peinard Skyrock" , it is a radio of category C having its own logo, diffusing its personal program regional and musical far from the rap and of the r' B and diffuses the national flow of Skyrock only 8 p.m. to 6 a.m.

The Audience of Skyrock is in constant progression, supported by emissions with the original concepts which will be begun again thereafter by the other stations FM. Thus Skyrock inaugurates the concept of “Morning Show” with the emission Zigotos since 1990 then that of the “Libre Antenna” with Good evening Planet in 1992. A first golden age starts. At that time, Skyrock is in sharp competition with Fun radio operator, which adopted the same format of free-antenna as Skyrock. Moreover many organizers of free-antenna will work successively in the two stations like Arthur, Lorenzo, or Cauet. In 1996, ten years after its creation, Skyrock must preserve its heart of target, the 15/25 years, which inevitably are more same only those of 1986. It then takes the daring bet, under the impulse of Laurent Bouneau, Managing director of the programs, miser on the urban Musiques, Rap and RnB, until very little cleared there by the Radios FM. Another golden age starts. The organizer Difool (he also worked a long time in Fun) deals with the following year the time slot 21:00 - midnight and soon also (in 2000) the 6:00 - 9h. He will become later managing director of the antenna.

Economy and diffusion

Skyrock is held today with 20 % by AXA Private Equity with 30 % by Pierre Bellanger, always owner of the radio and 50% by Radio operator the Concept group. It is the first radio of the 15-25 years with more than 4.0 million listeners per day, the first national independent radio and the first musical radio with Paris and in the great agglomerations, and second musical radio behind NRJ in France, in spite of its weaker diffusion in France compared to its competitors.

Internet site is the French site (together sites of the group i.e. Skyrock Network (Skyrock.com)) more visited in France with more than 160 million visits per month. It will also have via its skyblog.com site makes known and to take off the Blogs in France. Skyblog, subsidiary of Skyrock, is leader today on the market of the blog in France and Europe. Skyblog asserts more than 10 million blogueurs.

At June 1st 2007, Skyrock lays out of 161 frequencies in all the France against 268 for NRJ and 194 for Fun Radio. There is besides a polemic maintained by the radio on its lack frequencies in France compared to its principal competitors. Historically, at the time when its colleagues obtained new frequencies, it belonged to the group Europe 1 and for reasons of threshold of concentration of media, it could not have some more but if the owner group separated from another of its radios. With final, the group separated from Skyrock. In 2005, the Turnover of the Skyrock group rose to 31 million euros for a Turnover of 7,5 million euros.

History of the logos of the station

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