Simca-Talbot Horizon
The Chrysler-Simca Horizon is presented in October 1977, but in fact is marketed only as from January 1978. Taking again the receipts of the success of its devancière, the Simca 1100, the Horizon is European but such an American car. She will be indeed proposed with the the United States under two marks, Dodge (Omni) and Plymouth (Horizon), pertaining to Chrysler and will be been driven by engines gasoline exclusively (1,7 L VW, 1,6 L PSA or 2,2 L Chrysler): it was an indicated competitor of the " best-seller" Volkswagen Golf but it failed in this task.
The Horizon is proposed with its launching with two engines gasoline: 1.118 cm ³ and 1.294 cm ³. Success is quickly with go: 207.544 specimens are produced in 1978 and 222.296 in 1979! In September 1978, is launched the SX, a version luxates with automatic box, equipped with an engine 1.442 cm ³ and a trip computer. In February 1979, the Horizon receives the price of the car of the year 1979.
Following the repurchase of Chrysler Europe by Peugeot in 1978, it becomes Talbot-Simca as of July 1979, then a Talbot the following year. In a particularly morose economic context, the sales fall quickly. Talbot launches then to reverse the tendency, an excellent diesel version of 1.905 cm ³ and 65 ch in July 1982. But nothing made there, the Horizon is condemned: initially in France, where it will not be renewed after the year 1985, then in Spain in 1987. Its replacing which was to be called Arizona is launched in 1985, but finally under the name of Peugeot 309. PSA indeed decided to condemn its third mark definitively.
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