Shopi

Shopi is a French sign of supermarkets of proximity, created by Promodès in 1973. It begins again into 1999 the stores codec.

The Shopi Concept

To propose with the customers a broader offer, prices " supermarchés" , of the stores having a surface more extended than the stores of the three other marks of Frankness Proximity Crossroads. Two common points (Criteria FPC *):

  1. a true quality of reception,

  2. a Direction of the presentation.

The stores propose the marks common to magains FPC*, Grand Jury and Reflections of France.

Stores

Established at the city or the countryside, their surface varies between 400 and 900m ². They 570 are more than distributed through all the territory.

Program fidelity, communication, social actions

Like all the signs Crossroads, Shopi offers a program of fidelity has these customers who their allow to cumulate points according to their purchases and to transform them into gifts or goods of purchases valid in the stores. Contrary to " 8 to Eight, the chart is valid in all the stores of the sign. In complement is distributed to the customers of Ecobon® who allow the customers to obtain additional points and reductions on a certain range of predefined article or already bought at the time of a preceding passage.

As at Monoprix, a radio intern with the stores, diffusing background music, promotional and institutional messages with character is diffused in all the stores. Like all the signs FPC*, Shopi is associated has a social program. Since 1996, Shopi is partner of the Telethon. The first year, Shopi gives € 160.000, - with French association against the myopathy. The sign is also partner of UNICEF, by inviting the customers has to make gift of the points gifts against materials for the underprivileged children and not provided education for in Africa. The diffusion of one stores and of leaflet is also realized with close to the customers.

Via its Internet site, the mark proposes receipts, goodies and good plans. One can also seek a store there, where, to find all information on the company and/or necessary has to become a frankness Shopi.

Purchasing groups

The stores are supplied by the power stations of Prodim, whose principal one is in the Parc of activities of Courtabœuf to the Ulis. The power stations profit from the experiment and the synergy of the Groupe Crossroads.

External bonds

  1. Shopi.com
  2. the Programme of fidelity of the sign
  3. Shopi on Frankness Proximity Crossroads
  4. the site from the French agency against the myopathy whose Shopi is partner for the téléthon

Caption

  1. *FPC = Die Proximity Crossroads

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