Several tens of years later, Samuel Bronfman founded the Distillers Corporation Limited , in Montreal, which known a substantial growth in the years 1920, partly thanks to the Prohibition with the the United States.
A few years after the death of Joseph E. Seagram in 1928 the Distillers Corporation acquired Joseph E. Seagram & Sons and preserved the name Seagram . The company was well prepared for the end of prohibition in 1933 with sufficient stocks of Whiskey old loans with being sold on the lately open US market. It thrived consequently.
In spite of its history earlier centered on Waterloo, the name of Seagram is generally associated with the Famille Bronfman. It is not however correct to say that Samuel Bronfman founded Seagram, since the name of Seagram itself was former to the company which it founded.
In 1981, having liquidity and wanting to diversify, Seagram Company Ltd. tried to take the control of Conoco Inc., an American oil producer and important gas. Although Seagram acquired 32,2% of Conoco, a fight began between Dupont and Seagram. In the final analysis, Seagram lost this battle, but preserved in exchange a participation of 24,3% in Dupont.
Until 1995 Seagram was the largest simple shareholder of Dupont with four seats with the board of directors.
In 1987, Seagram took control for 1,2 billion dollards of the manufacturer of cognac French Martell & Co.
April 6th 1995, after being approached by Edgar Bronfman, Jr., Dupont announced the repurchase of its shares belonging to Seagram for 9 billion dollards. Seagram was strongly criticized for this sale because its share of 24,3% in Dupont brought 70% of his incomes.
The reasons of this investment withdrawal was that Edgar Bronfman, Jr., small son of Samuel Bronfman, wanted to invest in the entertainment. Bronfman, Jr., used this money to take control or to acquire participations in Universal Studios, MCA, PolyGram, and Deutsche Grammophon. Seagram also took the orders of a certain number of parks to topic Universal.
In 2000, division entertainment of Seagram was acquired by the group of Vivendi, and division drinks by Pernod Ricard. Before the sale by Vivendi of division drinks, Seagram covered approximately two hundred and fifty marks of drinks and marks derived.
In 2001, Coca-Cola Company acquired the range of the " mélanges" of Seagram (English beer to the ginger, tonic water, soda club and water of seltzer) of Pernod Ricard and Diageo.
Marks properties of Seagram
The most known marks that Seagram had was Chivas Regal, Crown Royal, VO whiskeys, rum Captain Morgan and the fruit juices Tropicana, today property of Diageo PLC and Pepsico, Inc. The name of Seagram still saw in telque the Pernod products " Seagram' S Gin" and " Seagram' S Coolers" , in the products Diageo " Seagram' S Seven Crown" and at Coca-Cola Company in the " Seagram' S mixers line".
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