SAT.1
Sat.1 is a Television channel private general practitioner German, whose seat is located at Berlin. It belongs to the companies gathered under the ProSiebenSat.1 Media, founded by Leo Kirch. It has to diffuse the Tour de France 2007 after the withdrawal of diffusion of the German public channels ZDF and ARD
Managers since 1993
-
Of 1993 with 1995: Knut Föckler ( Directing of the programs and marketing )
- Of May 1st 1995 at November 1st 2000: Fred Kogel
- Of November 1st 2000 with the December 4th 2003: Martin Hoffmann
- Of the December 4th 2003 with the December 31st 2006: Roger Schawinski
Since January 1st 2007, the manager of Sat.1 is Matthias Alberti.
Market shares
-
1987:1,5 %
- 1988:5,8 %
- 1989:8,5 %
- 1990:9,0 %
- 1991:10,6 %
- 1992:13,1 %
- 1993:14,4 %
- 1994:14,9 %
- 1995:14,7 %
- 1996:13,2 %
- 1997:12,8 %
- 1998:11,8 %
- 1999:10,8 %
- 2000:10,2 %
- 2001:10,1 %
- 2002:9,9 %
- 2003:10,2 %
- 2004:10,3 %
- 2005:10,9 %
- 2006:9,8 %
In 1988, Sat.1 succeeds in exceeding RTL in term of market share, but the chain did not manage yet to reiterate this " exploit" , in spite of its apogee in 1994.
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