Ricoré

Ricoré is a product which was created by Nestlé in 1953. It is a coffee enriched with the chicorey, composed of 40% of Café and 60% of Chicorée. The mark is mainly present in France and to a lesser extent in Belgium. A large majority of people consume it with milk, but it can prepare with water, or by a milk mixture and water. Ricoré with an inimitable taste, whether some compare with that of caramel or hazel nut.

Ricoré famous for its saga advertizing, is created in 1981, around a very famous music composed by André Georget “the friend of the breakfast, the friend Ricoré”. This saga represented family happiness around Ricoré, by changing the situations: the reduced family, been engaged, grandparent.

Since September 2006, the mark decided to be modernized to speak with its consumers about what brings produces it: The slogan “Become morning” replaced “the friend Ricoré” to be based on good mood coming from the magnesium which is judicious being contained in drink. Its communication also passed by new posters beginning again of the caricatures made by Franquin.

Anecdote

" the friend Ricoré" is a sketch of the duet Chevallier and Laspalès, the two actors speak sometimes about him in their sketches to fill their lapseen of memories

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