Purchasing power

The purchasing power is the capacity of purchase in terms of goods and services of a Revenu given after having deduced the debts due

On the level of the economic aggregates, its evolution over a given period (one year for example) is calculated according to the ratio:

\ frac {variation~de~ the indice~ des~ returned} {variation~ de~ the indice~ des~ price}

New and problematic concept

The purchasing power is a relatively new concept in the French media landscape. Indeed this concept initially appeared in the publicity campaigns of the signs of super markets (mainly Leclerc), then appeared in a very fast way in the political discourses and public about with the whole da beginning the presidential campaign, in 2006. Its diffusion was so fast that it became a concept of which it is difficult to be withdrawn. One could bring closer the imposition besides to this concept has that of " sécurité" at the time of the preceding countryside.

The innovation of this concept does not have conduit has great analyzes to date but it is however very intrigant to see how it was diffused. It would seem besides that it largely replaced of another concepts like the wages or the incomes even poverty in the public speech. It is enough to be convinced some to look at two movement social recent: the manifestations of the elderly in 2006 and those of state education at the beginning of 2007 placed the " to be able of achat" in first claim, which is a first.

According to many linguists, a change of vocabulary led to change in the vision of the things (the first were Sapir and Whorf, if not you can read the synthetic LQR). However which can be the changes which the appearance of this concept brings? Like known as higher, the purchasing power seems to be become a concept lines very to speak about the incapacity has to occur goods. The fact of substituting it for the claim for the wages does not imply any more their rise to solve this problem. When one asserts more purchasing power, the solution is not inevitably a rise of the wages but can be a fall of the prices very well. Idem for any income. One could believe very well that returns to same to increase the wages or to lower the prices. In a certain manner that is from the point of view of consumption, but is to forget that the wages are also a recognition. Moreover to replace of it impoverishment by the fall of the purchasing power point of considering communication is much more effective, and can concern the voluntary euphemism in certain cases.

Classification 2006 of the interior purchasing power of the main cities of the world

1) Zurich (Swiss)
2) Geneva (Swiss)
3) Dublin (Ireland)
4) Los Angeles (the USA)
5) Luxembourg (Luxembourg)
6) Chicago (the USA)
7) New York (the USA)
8) Berlin (Germany)
9) Sydney (Australia)
10) Auckland (New Zealand)
11) Frankfurt (Germany)
12) Munich (Germany)
13) Nicosie (Cyprus)
14) Helsinki (Finland)
15) Oslo (Norway)
16) Toronto (Canada)
17) Brussels (Belgium)
18) Montreal (Canada)
19) Copenhagen (Denmark)
20) London (the United Kingdom)
*31) Paris (France)

Source UBS AG - Internet site

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