The publicity campaign divides into 2 parts the communication media and except media. The communication media takes into account the Regional press free and local and the Affichage S road and urban, announces with a local radio. The communication except media is the Publipostage the leaflets and posting and the sound advertisements in store. The communication of proximity is carried out in the zone of potential customers. The communication media is a means of expression which gathers a family of supports used to diffuse an advertisement (t.v radio operator cinema presses and posting) The communication except media is a communication which does not pass by media of mass.