Press youth

The press youth is addressed to the children as of their first months to the neighborhoods of their majority.

In France, it is composed of two main categories:

the press for children: with about fifty titles, it addresses to an active assistantship infants (certain magazines are especially carried out to be “read” as from 6 months) with the teenagers (until approximately 14 years);

the press for teenagers and young adult: with a score of titles, it is addressed to an assistantship made up of pre-teenagers (from 10 to 12 years), of teenagers and young adults (until approximately 25 years).

One can also make the distinction between “distractive press”, “educational press” and “religious press” (catholic). The limits of the category presses youth are difficult to determine, since certain titles of press, in particular treating sport or personalities of the song, are read quasi exclusively by minors.

The topics approached are the reading (and its training), the discovery, the cartoon, spirituality, the fashion…

Press groups

In France, the Syndicat of the press of the young people gathers seventeen editors publishing 87 titles. All the editors are not adherent, like, for example, Disney Hachette Presses, one of the principal editors of the press youth.

The sector is dominated by three groups.

Bayard and Milan

The group Bayard presses, in addition to his own titles intended for youth, repurchased, in 2004, the group Milan Presse, specialized in the press youth. The unit represents approximately 25 % of the market of the press youth.

Fleurus (Life it World)

Fleurus Presse is a subsidiary company of the group the Life it Monde.

Disney Hatchet

Hachette Filipacchi Médias (HFM) exploits the licenses of marks belonging to the American group Walt Disney Company since 1934. Kid Paddle magazine, published in partnership with the Belgian editor Dupuis is the only foreign title with the Disney universe. The youth publications are gathered within the subsidiary company Disney Hachette Presses.

Others

The other press groups of the sector are:

Audio-visual (a title);

Will pull up Editions (a title youth and an adult title);

Cyber Close Publishing (nine titles including six pennies license of the American group Warner Bros. Entertainment);

the Belgian editor Dupuis (holding Media-Participations) (a title plus another in partnership with Disney Hatchet);

EDI-Near (three titles, of which two ceased appearing in 2006);

Faton Editions (four titles);

Play Vat (four titles, only daily newspapers of the sector);

The press for children

Caption table

Title: title of the publication.
Editor (group): the editor publishing the title of press can be the subsidiary company of an press group groups whose name is specified between brackets.
Age: age bracket aimed by the editor.
Periodicity.
Diffusion: sales figures average by number in France in 2005 (paid France 2005) published either by OJD or by the editors.

Press general practitioner

Training of the reading

Documentary press

Press topicality

Press of cartoon

Press religious

Others (to be classified in the table):

Oskarpress set up its two-monthly Hugo and Lucas (30 000 specimens)

The cosmic magazine Capsule ceased appearing in June 2006.

The presentation of the magazines for the youth of Milan Presses

The press for teenagers and young adult

Caption table:

Title: title of the publication.
Editor (group): the editor publishing the title of press can be the subsidiary company of an press group groups whose name is specified between brackets.
Age: age bracket aimed by the editor.
Periodicity.
Diffusion: sales figures average by number in France in 2005 (paid France 2005) published either by OJD?? maybe by the editors.

But also

Miss (publication suspended in 2006), EDI-Press, monthly magazine, 10 to 17 years
Hello (publication suspended in 2006), EDI-Near, monthly magazine, 10 to 17 years

Missings

Pilot
Malignant Tintin
Marine (Aquatic Presses)

Books

PERRIN Raymond, One Century of fictions for the 8 to 15 years (1901-2000), through the novels, tales, albums and publications for youth , ED. Harmattan, 2003.

CHARON Jean-Marie, the Press of the young people , ED. The Discovery (Reference mark), 2002.

External bonds

Editors

Fleurus Presses
Bayard Presse and Milan Presse
Hachette Filipacchi Médias.
Will pull up Editions.

Sources and resources

“tender offer on the children”, article of Marc Baudriller published in Strategies the November 13rd 2003.
Card on the sector of the press youth on the site of the University of journalism of Lille.

“the young press: segregations of public and marchandisation of parental concerns”, article published on the site of association Action criticizes media.

National center of the book for children

http://www.grrem.org/doc/presse_fillette.doc

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