Presence of Disney in Italy

The company Disney was created in 1923 by Walt Disney and as of 1932, it puts a foot in Italy. It is Mickey Mouse under the name of Topolino , born in 1928, which is established like the ambassador of the company while being published in the daily newspapers. Then the company took to an increasingly significant part in the heart of Italian (in good or evil) with for example the emergence of an Italian branch Disney authors for the cartoon.

History

The May 8th 1938, the company Creazioni Walt Disney S.A.I is founded by the Walt Disney Studios in order to manage the interests of the company in Italy. The Italian authors produce starting from this date of many stories and become a recognized branch of the Disney production.

Creazioni Walt Disney is renamed The Walt Disney Company Italia in May 1988. Also in 1988, the press group Mondadori is seen granted the license of publication of the titles previously published directly by Disney Italia. That causes the reorganization of the branch presses named Editoria Disney, a specific division for the periodicals is created, Divisione Periodici .

In 1991, Editoria Disney created division delivers Divisione Libri while Buena Vista Home Entertainment creates an Italian subsidiary company for the distribution of the DVD, UMD and video cassettes.

In 1992, Buena Vista International settles in Italy for the distribution of the Disney film productions.

In 1993, Buena Vista International Television creates an Italian subsidiary company

In 1998, Disney Channel is launched on the satellite.

Since October 2000, the Italian division of Disney Publishing Worldwide was seen entrusted the task to develop the Disney publications with international, except Americas.

In July 2002, ESPN launches ESPN Classic to Europe.

In December 2004, Disney launches Disney Channel +1 and Toon Disney, followed in May 2005 by Playhouse Disney.

October 1st 2005, Walt Disney Records signed a contract with EMI Music Italia SpA for the distribution of the discographics productions of Disney.

Set of themes

The products of Disney are since years 1930 diffused in Italy under several formats, here some of the products.

Cinema

Buena Vista International Italia , distribute productions of Walt Disney Pictures, Pixar, Touchstone Pictures, Miramax Films, Spyglass Entertainment and of the Weinstein Company.

Video

Buena Vista Home Entertainment in Italy proposes the ranges:
  • Classici d' Animazione : the traditional ones of animations
  • Walt Disney Presented : films in catch of real sight of Disney Pictures
  • Walt Disney Video First : animations not leaving to the cinema
  • Cartoni AnimatiPre-school : compilation of animation court-measurings and the series of diffused on Jetix
  • I Grown Film : films of the other studios
  • Series TV : televised series of ABC.

Télévison

Since 1993, Buena Vista International Television concluded from many agreements of diffusions of the programs produced by different the subsidiary companies from Disney and ESPN with partners like Rai, Mediaset, La7, MTV, SKY, Fox Chanel, Studio Universal, Rai Sat. A contract was signed with EBisMedia (subsidiary of Fastweb) for video with the request and with Vodafone for the video on cellphone.

Press

Editoria Disney, the Italian subsidiary company of Disney Publishing Worldwide is cut out in two divisions:

  • the periodic division created in 1988
  • division delivers created in 1991

Television

See also: Disney Channel Italia

  • Jetix

    • Jetix +1
    • K-2 a block of programs available on several regional chains (public 4-14 years)
    • GXT (public 12-19 year old boy) near to the concept of the French chain Range One

Sources

  • Disney in Italia official presentation

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