Powell Peralta

Powell Peralta is an American company of Skateboard founded by George Powell and Stacy Peralta. It does not exist any more as such since the departure of Peralta in 1991 and is called henceforth the Powell Corporation .

History

Having made studies of engineer to the Stanford University, George Powell started to manufacture her clean skateboards in 1957. In 1974, his/her son came to require a board of him. George drew an old woman from it from her garage, but when his/her son complained that it was deprived of wheels in Uréthane, George found all her interest for the skateboard and it realized at which point the wheels out of urethan made the difference. It then started again to make its own boards and wheels. It was also interested in new materials, like the Aluminum and the Glass fiber to make its composite matter boards. One of its test-riders for one of its flexible boards of slalom was Stacy Peralta.

When Powell was returned of her job in aerospace industry, it packed its bags, left Los Angeles for Santa Barbara (California), and launched out entirely in the manufacture of skates. In 1976, it built in particular the board Quicksilver ProSlalom, then Quicktail, marketing via Sims .

George also started to manufacture wheels. It developed wheels which it called Bones (bone, in English), because of their white color.

In 1978, George joined Stacy Peralta. Peralta was a great name of the world of the skateboard, and it charged with the management of the team as well as publicity. In 1979, it created a team of skateurs whom they called the Bones Brigade. Powell Peralta developed a single style, with a logo representing a skeleton. It produced the vidéos Bones Brigade (“Public domain”, “Propaganda”,…), which was among the most influential vidéos of the time.

In the years '80, the company with license of launching much young skateurs. Among those, let us quote Tony Hawk, Franky Hill, Steve Caballero, Steve Saiz and Colin McKay.

At the end of the years '80, smaller companies of skate appeared, such as World Industries, engrossing part of the market. Powell Peralta suffered much, of many skateurs leaving the team, to turn to the new companies or to found their characteristic limps independent. End 1991, Stacy Peralta left the company.

The company was famous Powell Corporation , and in spite of many financial problems at the beginning, Powell continuous to manufacture her skateboards to date.

External bonds

Official site of Powell Peralta
the site of “Powell Peralta ASR 2005 Museum”
“Powell Peralta Sticker Files”

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