Pepsi hook
The Crystal Pepsi was a Soda manufactured and marketed by the American firm PepsiCo in the Années 1990.
Its principal characteristic lay in the fact that it was a colorless Cola and without-sugar. Its aspect thus resembled that which a Limonade could have but it had a taste very close to that of the Pepsi-Cola.
After several rather positive tests Marketing S in 1992, PepsiCo decided to market it in the whole of the the United States in 1993. If the first sales were satisfactory, they declined quickly and the product, too similar gustativement with the Pepsi-Cola with the eyes of many consumers was abandoned.
Later, PepsiCo recommercialisa the Pepsi Hook by adding to it of the elements of Lemon-yellow and by re-electing it " Hook by Pepsi ". This last was him also as much transitory.
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