History1893 : Caleb D. Bradham, born in 1867, pharmacist with New Bern, in North Carolina, plagiarizes the receipt of the Coca-Cola invented by John Pemberton in 1886. The legend says that it " inventa" a potion containing Nut of cola against the “Dyspepsia” and the digesting troubles. Mixed with the Water of Soda, the “Brad' S Drink” appeared very refreshing. Many were those which came to taste it with the soda fountain drugstore. 1898 : the “Brad' S Drink” becomes “Pepsi-Cola”. Caleb D. Bradham deposits the mark in 1902.
1903 : Bradham moved the setting in Pepsi-Cola bottles of its pharmacy in a rented warehouse. This year, Bradham sold 7.968 gallons (30 162 liters) of syrup. The following year, the sales of Pepsi, sold six ounce the bottle, reached 19.848 gallons (75 133 liters). 1923 : The manufacturer of Pepsi goes bankrupt because of the high prices of the Sucre because of the First World War. Capital was sold and Roy C. Megargel repurchased brand name.
1931 : Pepsi fell down in bankruptcy. It was then repurchased per G. Guth, the president of the sugar company Loft Industries.
1940 : Pepsi launches the first radiophonic countryside of the history, whose Slogan celebrates it was: “Twice ace much for has nickel”, i.e. “Twice more for one nickel” (part of five hundreds with the the United States).
1964 : Pepsi launches first cola “light” of the history: Pepsi Diet. 1965 : Pepsi is the first American product to cross the Iron curtain and to penetrate on the Soviet territory . 1975 : Pepsi launches the first challenge of taste of cola and gains it by 58,8% of the voices. 1975 : Pepsi launches the first plastic bottle in of the history. 1984 : Pepsi launches the first partnership with a musical high-speed motorboat: Michael Jackson. This date marks the beginning of long series of associations with personalities of the music, sport and cinema: Lionel Richie, Tina Turner, David Bowie, Magic Johnson, Shaquille O'Neal, Cindy Crawford or, more recently, Spice Girls, Britney Spears, Shakira, Janet Jackson, Beyoncé, Kanye West, Pink, David Beckham, Thierry Henry, Eva Longoria.
2003 : Launching in France of Pepsi Twist: a revolutionary Design and a Peel of Lemon-yellow moreover.
2003 : Pepsi innovates with first blue cola of the market: Pepsi Blue.
2007 : Pepsi innovates with restarting in France of Pepsi Light, with a pink packaging, entirely targeted female.
MarketingIn 1975, PepsiCo presents the selling campaign “the Pepsi challenge” where it established a blind sample between Pepsi-Cola and Coca-Cola, its rival. During these tests of tasting to the blind man, the majority of the participants selected Pepsi like better of two drinks.
In 2006, Pepsi launches an advertizing posting campaign where it is necessary to light its ear-phones to hear the advertisement (Music commercial). Here while waiting for the new advertizing concept which inaugurates Pepsi with the Canada in the subway S of Toronto and Vancouver.
In 2006 always, Pepsi competes of imagination in a few months of the World cup 2006, in Germany of the June 9th to the July 9th 2006 and whose its Coca-Cola rival will be the official partner, while launching its countryside of “nonofficial partner” of the Football. For this occasion, Pepsi launches a bottle of color Or symbolizing the football world cup and a commercial putting in scene a team of dream (Dream TEAM) , made up of Thierry Henry, David Beckham, Ronaldinho, Roberto Carlos… against a team of Bavarian dancers.
The PepsiCo group very strongly diversified with the wire of these last years, with a will marketing to turn to products " sains". The other marks of the groups are inter alia: dorritos, lay' S, benenuts, 3Ds, Quaker, Tropicana, Kas, Mirinda, Aquafina…
Types of Pepsi
Hook Pepsi : Clear version of Pepsi, presented in 1992 and sold until 1993. Pepsi Diet : 1964 first cola light .
Pepsi Have-ha : Pepsi aromatized with lemon sold in India. Pepsi AM : Containing more cafeine compared to a traditional Pepsi, it is launched on the market like morning drink. Pepsi Blue : Pepsi coloured in blue. Pepsi Carnival : Pepsi fruity tropical, available to Japan for one limited period which began at the summer 2006. Pepsi Fire : A variety aromatized with the cinnamon which is sold in Thailand, in Mexico, in Malaysia, and in Philippines.
Pepsi Free : Presented in 1982 by PepsiCo like decaffeinated cola, it is sold under the name of Pepsi decaffeinated today.
Pepsi Gold : Limited edition coloured out of gold as an element of a promotion of the world cup of 2006 of football. Distributed in France, Thailand, Romania, Poland, Sweden, with the Denmark, in Norway, Jamaica, with the Lebanon, in Turkey, with the Venezuela, and in Malaysia. Pepsi Light : Variety of Pepsi whose receipt is reduced out of sugar. Holiday Spice : A limited edition that the company started to sell on November 1st, 2004 in the United States and Canada for one eight weeks period (it was not given on sale since). It is aromatized with Gingembre and grooves. Pepsi Ice : Sold in Thailand, in Malaysia, and with the Filipino . Pepsi Files : Presented on the market to the Spring of 2005.
Pepsi max : " variety; without sucre" , available apart from the United States.
Pepsi Cool max Lemon : Aromatized with lemon.
Pepsi max Cinnamon : Limited edition of Christmas 2005, with cinnamon savor.
Pepsi max Cino : (RU - Pepsi max with coffee)
Pepsi NEX : A Pepsi without calorie sold only with the Japan.
Pepsi Raging Raspberry
Pepsi Red : A Pepsi red sold in Japan.
Pepsi Samba : Pepsi with tropical savors.
Pepsi Strawberry Brust Pepsi Tropical Chill
Pepsi Wild Cherry : Pepsi with the taste of Cherry. Pepsi Vanilla : Sold in the United States in 2003, it is the response of Pepsi to Coca-Cola Vanille. Contains vanilla extract. Pepsi Ice Cream : Sold in Russia.
Pepsi X : Telling more Caféine that Traditional Pepsi, Pepsi X has a single savor and a reddish color. It is sold in the whole world.
Pepsi Jazz : Pepsi diet has savor of caramel custard
PolemicIn 2003 and still in 2006, the Center for Science and the environment (CSE), an governmental organization of New Delhi noted that the drinks produced by manufacturers in India, including Pepsi and Coca-Cola, had a dangerously high level of Pesticide S in their drinks. PepsiCo and Coca-Cola Company supported that their drinks were sure for consumption and announced that the levels of pesticide in their products were lower than those of consumables current such as the The, the fruits or the dairy products. In the Indian State of the Kerala, the sale and the production of Pepsi-Cola as well as other soft drinks, were prohibited. Five other Indian States announced prohibitions partial of drinks in the schools, the universities and the hospitals. On Friday, September 22, 2006, the Supreme court of Kerala raised this prohibition considering that only the federal government was entitled to prohibit the marketing of food products.
- Official site
- Pepsi Town
Simple: Pepsi Zh-yue: 百事可樂
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