Pastis 51

Pastis 51 , also commonly called 51 , is an anisated drink mark, created in 1951 and property of the company Pernod.

She is drunk with water fraiche and possibly ice floes. Proportioning recommended is 1 volume of pastis for 5 or 7 of water.

Composition

Pastis 51 is obtained by the maceration of Star anise of China or Vietnam, of aromatic plants of Provence, water and alcohol with wood of liquorice of the East. 51 merit thus its name of Pastis since its ingredients macerate contrary to the Pernod, resulting from the Distillation.

History

The history of Pastis 51 is closely dependant with the French law.

In 1915, it is interdict in France to sell and consume anisated drinks. This prohibition is raised in 1922, year of creation of several marks. In 1938, a Décret-loi carries to 45° the degree of alcohol authorized in drinks. The Pernod company thus develops its mark headlight of the time the Pernod 45.

However, under the occupation, the Vichy government estimates that the defeat is, partly, due to the " France of the apéro". It thus decides to again interdir the consumption and the sale of alcoholic drinks having a degree higher than 16°. It is necessary to await large ten years before this law is repealed. The year of release of alcoholic drinks will be celebrated by Pernod with the creation of a specific mark: Pernod 51.

The simultaneous existence of Pernod 45 and a Pernod 51, respectively called according to their degree of alcohol and their year of creation, was a factor of confusion; the head office decides into 1954 to rename most recent in Pastis 51.

Consequently, is born one from the most prestigious marks of pastis, today, leader in his area of origin Provence the Alps Riviera.

Strategy

Pastis 51, although number 1 in area PACA, is only second on the market of anisated drinks. It must thus have outstanding communication campaigns.

During the Seventies, the slogan of the mark was the famous Heureux like one 51 in water . The first bottle will appear in 1983 on a poster of the mark.

The authenticity of the product will be the principal argument as from 1985 with for leitmotiv: True like Pastis 51 . The topic of convivial aperitif of the years 1970 leaves room to the the Camargue and its horses.

Today, the mark is found again associated with its area with: do not lose the South .

Pastis 51 endeavors to allure the collectors by creating a special bottle each year.

A new receipt of Pastis 51 was born in 2004. Called 51 Lemon, it has, as its name lets it suppose, a light lemon taste.

To know

has Marseilles, one will be able to order, in a bar, a Pastis 51 while requiring: a " mummy 51" name of small glass used for its consumption.
pastis 51, like other anisated drinks, is called in the South of France: a yellow or a fly .

Cocktails

the tomato: Pastis 51, syrup of grenadine and water.
the parrot: Pastis 51, mint beverage and water.
the Moorish: Pastis 51, barley water and water.
51 Brazilian: Pastis 51, lemon juice, a sugar coffee water and spoon.
Tar: Pastis 51, Cola, the cola replacing water in proportioning.

External bonds

the site of Pastis 51
the site of Pernod

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