Parks Associates

Parks Associates is an American firm of market research founded in 1986.

The company sells studies concerning the market of the products and the services known as “numerical”, but also of the studies in connection with Internet. It belongs to the classification Fortune 500, which gathers the 500 world companies having carried out the largest turnover.

Famous market research

The company published many studies, which were more or less famous. In France, the company was especially made known by a study concerning the standard profiles of the players.

On the standard profiles of the players

The players are (according to this study) divisible in 6 quite distinct categories:

the “ power gamers ” (impassioned players), which have a strong representativeness on line. They account for only 11% of the players, but 30% of the incomes of the industry of the video game;

the “ social gamers ” (social players), which prefer to play in network with friends, on Internet or in LAN;

the “ leisure gamers ” (players in leisure), which play much (58 hours per month on average), while not fixing itself on a play. Nevertheless they prefer the difficult plays and show a great interest for services of new plays;

the “ sleeping gamers ” (players door frames), which adores the video game, but devote to it only very little time because of the family, work, or the school. They like to play between friends, and prefer the complex plays for the challenge;

the “ incidental gamers ” (accidental players), which miss motivation and play to overcome the trouble. They play nevertheless more than 20 hours per month with online games;

the “ occasional gamers ” (occasional players), which plays board games, plays of table, puzzles, or crossed words, but in video games.

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