Optimization for the search engines, also called SEO (of the English Search Engine optimization ) is a whole of techniques aiming at supporting the comprehension of the set of themes and the contents of one or the whole of the pages of a Web site by the search engines. These techniques thus aim at bringing a maximum of information concerning the contents of a Web page to the robots of indexing of the search engines.

The objective of this process is to direct the positioning of a Web page in the results of a search of the engines towards key words corresponding to the main themes of the site. It is generally considered that the positioning of a site is good when it is positioned (classified) in one of the first ten answers of a research on key words corresponding precisely to its set of themes.

History

Origin: first search engines

August 1st The most used Search engines are multilingual engines general practitioners like Google, Yahoo, AltaVista or of the engines specialized in a particular language. According to the engine aimed the processes at using will be able to vary in a more or less important way.

Second phase: analyzes bonds

August 1st

Current technology: many signals

August 1st

See too

• Spamdexing

• Referencing
• Métaélément