Omnicom Group

The group Omnicom is the holding of the most important world network of agencies of Publicité and communication in front of WPP Group.

It has be founded in 1986 in reaction with rise to power of WPP the ambitions seemed unbounded on Madison Avenue (the street of New York where all the largest advertizing agencies are concentrated) and results from the fusion of the network of BBDO and DDB. In 1993, Omnicom acquires TBWA.

It is present on all the trades of the communication: publicity, direct marketing, public relations, lobbying, service marketing, interactive communication and purchase of space.

Agencies

Publicity and media

  • Total Advertizing
  • Arnell Group
  • BBDO Worldwide
  • DDB Worldwide Communications
  • Element 79 Partners
  • Goodby Silverstein & Partners
  • GSD&M
  • Martin/Williams
  • Merkley & Partners
  • OMD
  • PHD
  • Resolution Media
  • TBWA
  • Zimmermann & Partners
  • International CPM (Except media)

Public relations

  • PLEON
  • CONE
  • Fleishman-Hillard
  • Karwoski & Courage
  • Ketchum
  • To carry International Novelli

CRM

  • Agency.com
  • Alcone Marketing Group
  • International CPM
  • Daytona
  • Direct Partners
  • GMR Marketing
  • Grizzard Communications Group
  • Integer Group
  • LLKFB
  • Organic
  • Rapp Hakes Worldwide
  • Russ Reid Co.
  • Targetbase
  • TracyLocke
  • U.S. Marketing & Promotions

Specialized agencies

  • Bernard Hodes Group
  • Changing Our World, Inc.
  • Cline Davis & Mann
  • Corbett Accel Healthcare Group
  • Dieste, Harmel & Partners
  • Doremus & Co.
  • Eden Communications Group
  • Harrison & Star Business Group
  • Ketchum Directory Advertizing
  • KPR
  • Lyons Lavey Nickel Swift
  • Recruitment Enhancement Services
  • M/A/R/C Research
  • Millsport
  • Davie-Brown Entertainment
  • Ipsh!
  • The Marketing ARM
  • Image More creative Communication

Financial data

In 2005, Omnicom generated ten billion dollar of gross margin (or returned English ). This figure places it at the first world rank.

Compete with

By order of importance (according to statistics carried out in 2004 and 2005), its competitors are:
  • WPP Group (London)
  • Interpublic Group (New York)
  • Publicis Groups (Paris)
  • Dentsu (Tokyo)
  • Havas (Suresnes)

External bonds

  • Site of Omnicom

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