Normative Influence
The normative influence is a Concept of the social Psychologie. It is in relation to the Conformisme and the informational Influence, the three principal elements of the social Influence.
In a group, the members tend to seek the approval of the pars and seek to avoid their disapproval. To arrive to this results, they conform to the standards of the group to prevent the conflicts and to avoid being rejected of this group.
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