No Logo: The tyranny of the marks , one of the books of reference of the Altermondialisme writes by the journalist Canadian Naomi Klein and left in January 2000.
Subject
Through four parts entitled Zero space , Zero choice, Zero job and Zero logo , Naomi Klein draws up an inventory of fixtures of the Consumer society. It tries to explain (according to its own words in the introduction of the book) why movements like Antipub, Fête of street and all these militant groups belonging to the Mouvement altermondialist became such extensive in if little time in the Années 1990.In the first part, this book describes the abuses made by large the marks on the spot of manufacture, particularly the workshops of clothing (like Nike, Adidas, etc) but also of oil companies like Shell or Total. Moreover, this book examines the methods which the marks use to be introduced into the daily life of the Consommateur S.
The second part of the book (the fourth chapter Zero logo ) is a description of the forms of resistance which are set up vis-a-vis the invasion of public space by the multinationals and vis-a-vis the abuses made on the work places. Naomi Klein retranscribes the victories of this movement around three examples very mediatized in the end of the year 90 : engagements against Nike, about the business of the workshops of slaves and the work of children, those against Shell and the abuses made in Nigeria against the communities autochtones, as well as the engagements against McDonald's.
In a more general way, Naomi Klein tries in this book to draw up an assessment on the turning which the liberal internationalization takes, on the growing capacity of the Multinationale S, and consequently of the resistance movement to these large companies.
Influences of the book
This book met a very important success among the movement altermondialist, some qualify even this book of “Bible of the altermondialism”.Thom Yorke and Jonny Greenwood of the group rock'n'roll Radiohead affirmed that this book had particularly influenced them during the recording of the album Kid has, they even thought of calling this album No Logo .
Prices obtained
This book received the following prices:- First Book Award 2000 of the newspaper The Guardian (England)
- the National Business Book Award 2001 (Canada)
- the Price Mediations 2001 (France)
ISBN
- first edition: ISBN 0-312-20343-8
- second edition: ISBN 0-312-27192-1
See too
References
| Random links: | Goeridae | Clotheshanger | Schwarz Stein | January 1971 | Robert Curl |