See also: Nissan (homonymy)

Nissan Jidōsha Kabushiki Gaisha (日産自動車株式会社) or Nissan (日産) () is a manufacturer Automobile Japan board.

Group

The group Renault took a strong participation in the automobile division of the Japanese manufacturer Nissan in 1999, creation date of the Alliance Renault-Nissan by the exchange of cross participations. The group Renault is thus the first shareholder, with 44% of the capital, the Nissan group. Conversely, the Nissan group is owner of 15% of the capital of the group Renault (without right to vote attached to these 15%).

In 1999, Nissan was at the edge of the bankruptcy. After the repurchase, famous libano-free-Brazilian the Carlos Ghosn took the reindeers of the Japanese company by leading a very voluntarist policy, who managed to save Nissan and to give again to him his statute of floret of world auto industry. Since 2005, Carlos Ghosn replaces Louis Schweitzer with the head of Renault, while remaining with the head of the Nissan group.

Because Nissan is not a subsidiary company of Renault, the official classifications always distinguish the two manufacturers separately, if not the Alliance Renault-Nissan would be in 2006 the fourth manufacturer of cars in the world, behind GM, Toyota and Ford, and in front of Volkswagen, Daimler-Benz, Chrysler and FIAT.

History

Before becoming " Nissan" the company was known under the name of Datsun. The origins of the company Nissan Motor go back to July 1st, 1911, when a 37 year old technician, Hashimoto Masujirô 橋本増治郎, founded in Tokyo the company Kaishinsha 快進社. Three years later the first car left the workshops: the DAT which had a V-2 engine of a power of ten horses and which could reach the maximum speed of 32km/heure. In 1919, another company, Jitsuyo Jidosha of Osaka, launched Lila, a traditional small car of 1,2 liter of cubic capacity. The company, formed by the fusion of these two Japanese constructors in 1925, was called initially Dat Jidosha-Seizo whose seat was in Osaka, then took the name of Jidosha-Seizo in 1933 and was finally renamed Nissan in 1934, after a fusion with the company Nihon Sangyo (Bed. Industry of Japan, summary Nor-San ). The produced cars were initially called Datsun and Nissan, and the name Datsun was then abandoned at the end of the years 1970.

Nissan knew its stronger expansion in the Années 1970, when very whole Japanese auto industry was spread. Nissan became the number two Japanese of the car, behind Toyota. Since, the ambition of the company always was to catch up with its competitor, without never arriving there.

In 1989, Nissan launched a new mark to the United States, Infiniti. This mark will contribute to increase its presence on the world primary market.

In the Years 1990, the company, which took delay on the level of the development and marketing and whose identity became fuzzy made benefit only one year in the decade, in 1996. Nissan, at the edge of the bankruptcy, then was partly repurchased by the group Renault, second manufacturer French, on March 31st 1999. Carlos Ghosn, the number two of Renault at the time, was sent by Renault to take the direction of Nissan, and became first French with the head of a Japanese automobile company.

Become chairman from Nissan, Carlos Ghosn undertook the recovery of the company, with a plan become famous, the “N-R-P”, for “Nissan-Revival-Plan”. As a practitioner a policy of reduction of the costs (in particular by the suppression of 21.000 employment) and while drawing left synergy with its new shareholder Renault, Nissan is become again a competitive company on a world level. The Alliance Renault-Nissan is currently the fourth automobile group of the world.

The new head office, a tower of quatre-ving-dix-neuf meters in height and twenty-two stages, located at the edge of bay of Yokohama, will be completed in October 2009.

Slogan

French (France)
  • Shift_

French (Canada)

  • Découvrir_

English (Canada)

  • Shift_

Nissan models

Old models

  • Nissan SilEighty
  • Nissan 100 NX (. .1992-1993.), small half-compartment on the basis of Sunny
  • Nissan 180.200.240SX (. .1989-1995.), crossed with propulsion, so known under the name of Nissan Silvia
  • Nissan 300ZX (. .1993-1994.), half-compartment WP
  • Nissan Altima
  • Nissan Almera (1996-2001)
  • Nissan Almera II (2000 -), idem Bluebird Sylphy
  • Nissan Armada
  • Nissan BE-1
  • Nissan Bluebird (1959-1990)
  • Nissan Bluebird Sylphy
  • Nissan Cedric (. .1983.)
  • Nissan Cima
  • Nissan Cubes first generation launched in 1998, reserved in Japan.
  • Nissan Barber (1991-1992)
  • Nissan Gloria

  • Maximum Nissan (1994-2000)

  • Maximum Nissan III (2000 -)
  • Nissan Micra K10, (. .1984.)
  • Nissan Micra I (1982-1992), town, called March in Japan
  • Nissan Micra II (1992-2002), town, called March in Japan where it was declined in the convertible, not exported.
  • Nissan Moco town, binocular of Suzuki MR. Wagon and produced by Suzuki
  • Nissan Pathfinder
  • Nissan Patrol
  • Nissan Patrol II
  • Nissan Patrol III
  • Nissan Patrol IV
  • Nissan Patrol V
  • Nissan Pick-up (1994-2003), genuine any ground record player
  • Nissan Platinized (Also known like Renault Thalia, Sedan or Symbol (Clio II 4 doors))
  • Nissan Prairie I (. .1983-1990.)
  • Nissan Meadow II (. .1990-1994.)
  • Nissan President, so known as Infiniti Q45
  • Nissan Will precede (1991.), road
  • Nissan Will precede II, road
  • Nissan Primera III (. .2002), road
  • Will precede IV (2002 -), road (production stopped in 2006)
  • Nissan Primera IV station-wagon, station-wagon road (production stopped in 2006)
  • Nissan Rasheen station-wagon of leisure
  • Nissan R' Nessa
  • Nissan Sentra average truck for the US market
  • Nissan Skyline R34 (2002 -)
    • Nissan Skyline R33 (1996 -)
      • Nissan Skyline R32 (1992 -)
  • Nissan Serena (. .1994-2001), derived utility in family version whose first generation was imported into France.
  • Nissan Stagea station-wagon intended for the Japanese market
  • Nissan Stanza (1988-1992 average truck
  • Nissan Sunny (. .1994-1996.), road compacts
  • Nissan Tino, (2000 -), monospace compact; production stopped in 2005
  • Nissan Titan
  • Nissan Trade (. .1994.), utility
  • Nissan Winnowing basket (. .1993-2001), utility

Current models

  • Nissan Moco (2006 -), town reserved for the Japanese market, of the " category; k-car". It is about Suzuki MR. Wagon rebadgée. First generation at the end of 2001, renewal at the beginning of 2006.
  • Nissan Otti (2006 -), town reserved at the Japanese market, of the " category; k-car". It is about Mitsubishi eK rebadgée. First generation in 2005, renewal in 2006.
  • Nissan Pino (2007 -), town reserved for the Japanese market, of the " category; k-car". It is about Suzuki Alto resbadgée. First generation in 2007.
  • Nissan Micra III (2003 -), small truck, cousin of the Renault Clio, always called March in Japan. Available in the half-compartment-convertible in Europe since 2006.
  • Nissan Cubes (2002 -), small cubic truck with the strong style, on the same basis as Micra and Note. Large success in Japan.
  • Nissan Notes, small station-wagon with tendency monospace dividing, like Micra, its platform with the Renault Clio and Renault Modus, lance in January 2005 in Japan and in 2006 in Europe.
  • Nissan Tiida (2004 -), average truck sold in most of Asia but also in the United States (under the name of Poured) and since the autumn 2007 in certain countries of Europe (but not in France).
  • Nissan Lafesta (2004 -), station-wagon of intermediate size (4,50 m) on the platform of the Renault Mégane and reserved at the Japanese market.
  • Nissan Bluebird Sylphy (2005 -), truck average (4,61 m), renewed in December 2005 and reserved in Japan and some other countries of Asia.
  • Nissan Qashqai (2007 -), all-way with 2 or 4 driving wheels on the basis of Renault Mégane and called Dualis in Japan
  • Nissan Teana (2003 -), large truck (4,80 m) with nose gear wheels motor coaches which becomes SM5 and SM7 in South Korea at Samsung.
  • Nissan Skyline (V35) (2006 -), truck renewed in 2006 and sold in the United States under the name of Infiniti G35
  • Nissan 350Z (2003 -), crossed or roadster, cousin of the Skyline (V35) Available with V6 3.5 gasoline of 280ch, 300ch then, since 2007, 313ch.
  • Nissan Serena (2005 -), third generation of this utility gradually become monospace. Launched in 2005, it is reserved for the Japanese market and is also sold at Suzuki under the name Landy.
  • Nissan Elgrand (2001 -), large monospace renewed in 2001.
  • Nissan X-Trail (2001-2007) (2007 -), SUV of leisure, renewed at the summer 2007.
  • Nissan Terrano II (1993 -), 4x4
  • Nissan Murano (2003 -), top-of-the-range SUV
  • Nissan Patrol VI (1998 -), true any ground

August 21st, 2007, Nissan announced that all its models from now on will be equipped with an energy gauge of efficiency allowing the optimization of fuel consumption.


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