Newlook

Newlook is a Magazine Mensuel French created in 1982 by Daniel Filipacchi. It is indexed, sometimes among the male Presse, sometimes among the press of charm. Since the beginning of the Nineties, Newlook is published by the Société 1633 pertaining to the independent editor Michel Birnbaum. Patrick Guérinet is currently director of the drafting of Newlook , but also of the French edition of monthly magazine Playboy and of quarterly the Him . These three magazines belonging to 1633 are carried out with Marseilles since 2003-2004. Published twice a year, it except series Newlook Outdoor exclusively extreme Sports treats and sliding sports.

Positioning

Newlook was launched in 1982 per Daniel Filipacchi, then owner of Paris Match . It seems that is to run out a stock of photo reports too judged " trash" for the readers of Paris Match that Newlook was created. The goal is then to associate Photojournalisme shock (animalist reports, war, sports extreme, sports car, company…), a kind which was until there the exclusive domain of Paris Match and VSD , with photographs of charm.

Contrary to its competitors of the time which are the French edition of Playboy (launched in 1973) and the magazine Him (1963), which has a party taken esthetic as regards Photographie S erotic, Newlook exposes its female models completely (drawn aside legs, closes-up, etc). However, the magazine is not included in the category of the pornographic press, since it does not show any male sex in erection nor scene of penetration. This " line éditoriale" , interfering reports shock and photographs charm, continues to be followed by the current drafting of the magazine.

Years of crisis

In 2005, the sales turned around 83000 specimens per month (against 122.300 in 1996 according to OJD). But the magazine seems today left the crisis of the years 2003-2004 when certain numbers were sold with only 30000 specimens. Since the beginning of the Eighties ten, the magazine suffered at the same time the consequence of the development of the adult contents on Internet, the end in 1996 of the Military service obligatory (the magazine then being read per much of called) and the appearance of the male press ( FHM , Maximal , etc, and to a certain extent Entrevue ). Between press general practitioner and pornographic press, the image of Newlook appears exceeded today, less in phase with waitings of the male assistantship.

Since 2004, the magazine however reacted by reducing its manufacturing costs (removal of the drafting from Paris to Marseilles, reduction in manpower…) and by adopting a leading line more aggressive and more related to the topicality with, in particular, of the female models resulting from the Téléréalité. A new orientation which was perceived like a Contrefaçon by the magazine Entrevue . By a judgment of March 27th, 2006, the bankruptcy court of Paris condemned the company 1633 (editor of Newlook ) to the payment of a sum of 200.000 euros to SCPE (editor of Entrevue ) as damages.

To see too

Pages concerning of the journalists collaborating or having collaborated in the magazine:

Maïa Mazaurette is a écrivaine, journalist and militant feminist;
François Pédron is a French writer.

Pages concerning of the models having posed in the magazine:

External bonds

Site of Newlook .
Blog of Newlook .

Deliver

Anne Steiger, sexual life of the magazines, how the press handles your libido , ED. Michalon, 2006. Work signed by a specialized journalist in the subjects “sex” which describes in particular its experiment as collaborator of Newlook .

Random links: