NRJ

NRJ is a private Radio created by Jean-Paul Baudecroux in June 1981. NRJ means (in addition to " énergie") New Young Radio and is today in the other countries of Europe where it is established, also called Energy.

History

Ghost of the the United States where it made studies of trade, Jean-Paul Baudecroux benefits from the election of François Mitterrand in 1981 to create his free radio. These last are not scrambled any more since the change of majority, and Baudecroux sees the occasion there to make a profitable deal of it, although publicity is at that time prohibited on the new radios FM.

After the idea of a radio for the women, Baudecroux chooses finally a musical radio for the young people, and thus founds NRJ (for Nouvelle Radio for the Young people). It installs its studios in a Chambre of good tiny close to the Buttes Chaumont with the subway Télégraphe in the 20th district, place of high-altitude, strategic to cover all Paris on 92.0 MHz.

NRJ, to the associative statute, like all the free radios before 1984, is directed the first year by Jean-Pierre d' Amico. The organizers are voluntary. As of the beginning, NRJ intends to dissociate its competitors. For that, it concentrates its efforts on two essential points: the quality of the sound and musical programming. Whereas many of its competitors are audible only in certain districts of the capital, NRJ succeeds in sprinkling a broad zone. Moreover, the discs diffused with the antenna are studied.

Thanks to this strategy, NRJ becomes one of the Parisian free radios most popular, at the sides of Radio Show and RFM. Jean-Paul Baudecroux, up to that point not very present in the studios, is invested then more in its radio, and separates from Jean-Pierre d' Amico, that the organizers had up to that point regarded as only chief on board… It is surrounded finally of a lawyer, max Guazzini.

If publicity is officially prohibited, the radio does not fail to divert the law, by diffusing clandestine publicity in particular. Organizers voluntary, which understands that the radio starts to make turnover, are not long in claiming wages (one day of strike took place even, with messages with the antenna). That becomes even more legitimate as from the summer 1984 when François Mitterrand authorizes publicity on the radios FM: NRJ leaves its associative statute then to become a true business enterprise.

December 1984: NRJ, like five other Parisian radios (95.2, Radio Libertarian, the Voice of the Lizard, Radio Solidarity and TSF 93), are suspended the December 4th by the High ranking authority of the audio-visual communication because they do not observe their conditions of emission. NRJ, the most touched by this the most listened measurement and (1,2 million listeners), scoop one month old of stop; 95.2 has 15 days of suspension, and the four others have on average 12 days of suspension. There are two reasons: a non-observance of the frequencies and especially a power of excessive emission which would disturb in particular the radio contacts of the firemen and of the planes, according to the High ranking authority of the audio-visual communication, which says to strike the most listened radios initially because they would be those who enfreignent more the rules, and to prevent that one shows it to attack the small radios initially. NRJ is in particular shown to emit with a disproportionate power (beyond the authorized 500W, which scrambles France Culture and France Musique). Jean-Paul Baudecroux is astonished that since three years and half which the free radios emit, these suspension measures, considered to be today essential, were not implemented earlier. In spite of the suspension of the radios, the emissions continue. NRJ organizes a great demonstration then: using an advertizing agency and several stars from which Dalida, it invites its listeners to go down in the street. The demonstration is an enormous success, makes even more popular NRJ and constrained the capacity to suspend its sanctions.

Strong of its success (it is given first of all the free radios to Paris), the radio ends up leaving its tiny studios for a vast apartment with 39 avenue d'Iéna. In the middle of the years 1990, it will move once again with 22 rue Boileau.

NRJ is one of the first radios to constitute a network of franchized local radios NRJ in province. Although the diffusion by satellite is still non-existent (each radio operator carrying out its personal programs), it makes it possible to make known mark NRJ with the remainder of France.

2 October 1985, dramatic turn of events: 6 franchized stations of province NRJ (Nancy, Montpellier, Bordeaux, Carcassonne, Toulouse, and Grenoble) suddenly leave the network to create theirs: network FUN. This putsch, directed by Eric Péchadre and Pierre Slats, two frameworks of NRJ, as well as Jean-Baptiste Blanchemain, director of NRJ Montpellier, makes become aware with the direction that it should protect his network. From now on, it will make sure more effectively of the fidelity of its radios. Moreover, it is interested more and more in their leading line: members of NRJ are sent in province to purify the discotheque of the radios of the discs a little too folk, and imposes a musical color NRJ gradually.

Towards 1986, the diffusion by satellite settles. The local radios of province become relays of the Parisian program, while preserving a few hours of local program each day. The diffusion of publicity to the national scales becomes possible, and the quality and the uniformity of the programs in province from now on are ensured the Parisian direction.

These years 1980 constitute " the great NRJ" years; in the memory of the listeners. It gathered a band of organizers having a great freedom of tone, specific preparings for each one of them, the memorable passages of antenna between the organizers. One will quote Marc Scalia and his Starmatch, Serge Reference mark, Dominique Duforest (known as " Dodo"), or Mitsou (NRJ), Jean-Marc Laurent (which will leave then on television), Eric Perrin, journalist, and even a passage of Daniela Lumbroso. In spite of this great freedom of tone, the radio took care of a maximum of professionalism.

Progressively of the years, the whole of the radios FM professionnalise. Competition between networks becomes increasingly strong, weakest disappear. NRJ becomes it also increasingly formatted. The organizers, increasingly attached, lose in personality. The musical program is dictated more and more by the investigations marketing. Parallel to that, NRJ always knows an increase in its audience, to also put at the account spectacular development of its network, of its methods of communication.

Very early, NRJ tried to develop a radiophonic group. As of 1987, it repurchases the Parisian radio Gilda to create the program Chérie FM. In 1989, it is the network Pacific FM which is repurchased. Whereas the network of province is taken again to diffuse Chérie FM, the Parisian frequency of Pacific FM is used to create a third radio: To laugh and Songs. However, this network could not be truly developed in province qu `starting from 1996, the SCUMS having up to that point slowed down to the maximum the development of the great radiophonic groups. Lastly, NRJ repurchased Nostalgie in 1998, and vainly tried to take possession of RMC, but was prevented by the Loi anti-concentration of the media.

In 1991, NRJ enters out of purse, symbol of a spectacular and unequalled success within the free radios. It knew to be essential by taking account of the needs for the listeners, but also thanks to commercial methods, always more or less at the border of the law: diffusion of publicity before the hour, repurchase of local radios for the constitution of its networks… It has a European dimension today, having succeeded in being established in Belgium, Switzerland, Austria, Germany, Denmark, Finland, Sweden and Norway.

18 November 2002: following the integration of the 13-14 years in the radio investigations of Médiamétrie, NRJ becomes first radio of France in cumulated audience, exceeding RTL which had held the leadership for 22 years. In addition to competition between these 2 stations, it is a small revolution within the radiophonic world, which sees the musical radios supplanting the radios general practitioners gradually. The famous free radios, born 20 years before on FM, from now on confirmed that they indeed made their place in the French radiophonic landscape, become very competing. A true difficulty for the radios general practitioners, whose operating costs are very important, in particular because of size of their drafting.

In 2004, max Guazzini leaves ship NRJ to full-time devote to the direction of the French stage of Rugby.

Since the re-entry 2006, 9 big cities (more Paris since a few years) profit from a local unhooking 24:00 /24h and 7j/7 in particular thanks to the pronunciation of the city in question in new the jingles. The national identifs are replaced locally by of Speaks " identifs" diffused 4 times per hour. (The identifs are diffused in the programs 100% musical of the station)

Of 2005 at January 2007, it is Roberto Ciurleo which directs the antenna of NRJ.

August 26th, 2007 Better days returns, 10 after the creation of the emission, and 3 years after its stop.

Old organizers headlights

Former journalists headlights

Old emissions headlights

  • essential parental Accord
  • Best off
  • Better Days (renewed emission the 26 August 2007)
  • Collège Radio operator
  • Coyottes
  • Disques with the request
  • Extravadance
  • Festival Roblès
  • Génération X
  • Large Afternoon
  • Hit of clubs NRJ Media Control
  • Hit Parades
  • Tonic Platine
  • Programme Z
  • Which the police force makes?
  • Starmatch
  • MDR (Magloire In the Radio)
  • Music Shop
  • Music Stars
  • My NRJ
  • NRJ Music Turn
  • Tribal Choke
  • Party

Slogans

  • the stereotonic radio
  • NRJ goes, all goes!
  • the most beautiful radio
  • the music is a force
  • the pleasure above all
  • Hit Music Only! (or also " Hit Music Station! " or " Radio operator Number One")

It should be noted that frequently in these slogans, false a English Prononciation is carried out (of phonetic notation : /εnødʒi: /) because in English the letter S R and J are differently marked (respectively /a: (R)/and /d ʒei/), which is close to " énardjey".

See too

External bonds

  • the site of International NRJ

Random links:Equipment supplier | Tortezais | Friaize | Ambonville | Battle of Texel | Deventer