Montreal-Morning

The Montreal-Morning , initially published under the titles the Illustration (1930 - 1936), then the New Illustration (1936 - 1941), is a daily Québécois, published in Montreal, of 1930 with 1978.

Description

Montreal-Morning is a daily newspaper of the morning which granted a broad place in its pages to the local news, the various facts and the sporting news. In order to be distinguished from its competitors, it multiplies the innovations: thus, it devotes a broad place to the illustrations and in the photographs, publishes chronicles, a horoscopes and cross Mots and prints its first page on pink paper, until in 1941. Populist newspaper, it is also the first daily newspaper montréalais to publish in format Tabloïd in order to allow a more comfortable reading in the Public transport.

Politically, the newspaper was associated with the Conservative party, then with the National union as from its foundation, in 1935 and this, until its sale with the Press in 1973.

History

Origins

The newspaper publishes a first edition of 12 pages on July 4th, 1930. Fernand Dansereau, wire of a former editor association of '' the Press '' directs the drafting. His/her brother Lucien, an engineer of formation also took part in the foundation of the newspaper and his first security company - the Association of the Canadian journalists -, by piling up the capital necessary, in particular at Eugene Berthiaume, wire of Trefflé Berthiaume, which was owner of the Press until its death in 1915.

The original name of the newspaper the Illustration car its origin of the French weekly magazine of the same name, which at that time was recognized for the quality of its illustrations and its neat typographical toilet. The fact that Berthiaume, which remained in Paris in the Années 1920 after having lost the fight for the control of the newspaper of his/her father, there is undoubtedly for something, according to Joseph Bourdon, author of a history of the newspaper.

During its first decade of existence, the newspaper saw a difficult financial position in an extremely competing market. The newspaper goes bankrupt in 1936, then it is started again under the name the New Illustration after a conflict which opposes the Syndic S of bankruptcy and some of the creditors. Although the tone of the newspaper remains populist, anticommunist and conservative, the newspaper continues in 1939, under the direction of Adrien Arcand, a sympatic leading line with the fascistic modes in Europe. Arcand will leave its functions at the beginning of 1940 and will be interned by the authorities Canadian for the duration of the Second world war.

After a strike of its typographers in 1940, Eugene Berthiaume gives even instructions to close the newspaper. However, the direction lays off the majority of the personnel but maintains the newspaper in life for a few months more.

The golden age of the Montreal-Morning

The newspaper changes direction on August 1st, 1941 with the arrival of Jacques NR. Cartier with the direction of the newspaper. the New Illustration changes course radically and gives up the too conspicuous political partisan spirit for a lighter tone. August 11th, the newspaper is famous Montreal-Morning and inaugurates a formula which will make the fortune of the newspaper during about thirty year, becoming possibly the morning title more sold in the market montréalais. With a pulling of: 30352 copies, the newspaper becomes advantageous as of 1945.

In 1947, the Editions Laviolette , a company folding screen organized by close relations of Maurice Duplessis, repurchases the newspaper and the direction entrusts some to Roger Duhamel, which pursues the strategy of its predecessor. Pulling continues to increase to reach: 36109 copies in 1949: 95634 in 1955 and: 115601 copies in 1962.

Montreal-Morning being an appreciable funding source for the National union, the documents of title of the newspaper were preserved jealously by the various chiefs of this political training, passing successively from Maurice Duplessis with Paul Sauvé, then with Antonio Barrette. When he resigns, Barrette refuses to yield the titles to the temporary chief Antonio Talbot, preferring to preserve them until the election of a successor chosen by the members of the party. The situation clears up the September 25th 1961 after the accession of Daniel Johnson with the direction of the National union and the former chief transmitted papers to his successor.

Montreal-Morning benefits from the strike which will paralyze its competitor the Press in 1964 to consolidate its place of leader in the market montréalais press of the morning. The newspaper supplements the construction of a new printing works, with the corner of the Saint-Joseph boulevard and Papineau avenue, in the district Rosemont and buys two new presses. Pulling reached: 148000 copies during the first of the three long strikes with the Press .

The death of the newspaper

The arrival on the market of the Journal of Montreal in 1964 causes a fierce competition between the two tabloïds montréalais. In 1969, the newspaper of Pierre Péladeau succeeds in putting the hand on three of the sports correspondents most known of Montreal - Jacques Beauchamp, Jean-Pierre Sanche and Marcel Gaudette -, and triple almost its pulling in 18 months.

The reverses of fortune of the National union, owner of the newspaper, will also have an negative impact on Montreal-Morning . After the resignation of Jean-Jacques Bertrand, the daily newspaper montréalais becomes a stake of the countryside to the direction of the party. Elected official in June 1971, the new chief of the ONE, Gabriel Loubier, multiplies criticisms with regard to the newspaper, reproaching him the tepidity of his tone.

The newspaper will be sold first once in 1972 with a group directed by Régent Desjardins. However, the speculations on the future of the newspaper make fall the sales. Combined with the rise in the production costs, caused by the raising of prices of paper, the signature of new collective agreements and the startup of a new press, the situation of the newspaper becomes more difficult.

Less than one year after, on August 10th, 1973, the new administration sells the newspaper with the Press , which wants to make use of it like folding screen against the newspaper of Pierre Péladeau. A three months work-related conflict paralyzes the drafting with the autumn 1978. The newspaper will close its doors definitively on December 27th, 1978, at two days later of Christmas.

Personalities associated with the newspaper

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