Monoprix (France)

See also: Monoprix

Monoprix is a sign of French distribution.

It is during the Années 1930, crisis period, that Theophilus Bader, creator of the Galeries Lafayette, founds the popular stores Monoprix. At the same time, the New Galleries launch Uniprix and the Magasins of Spring create Prisunic, all on the same crenel of town stores at low prices. Monoprix repurchases Uniprix then Prisunic in 1997 to preserve only her own brand.

Today, Monoprix forms part with 50% of the Groupe Casino and with 50% of the Groupe Galleries Lafayette. The principle of the sign is the trade of proximity in downtown area.

Monoprix was always a precursor in the modes of consumption. It there has more than 70 years, with Rouen, opens the first Magasin at flat price (ancestor of Monoprix). 20 years later, it launches the Libre-service and its clean marks Monoprix.

Types of stores managed by the sign

  • Citymarchés : Invented by Monoprix in the Years 1980, the “Citymarché” is a concept of downtown area which combines a very broad range of services with an offer of products, food and nonfood, of quality.
  • Monop : It is a concept of store complementary to Citymarchés. This small store tries to answer the rhythms of life and the desires of urban and active customers. Monop' also makes it possible its customers to taste a coffee, to read the daily press or to lunch on the spot. To accompany this concept, the packed fresh produce Daily Monop was launched in order to be used for an ambition: to eat well, even in a hurry. One finds them in new Monop', but also in Monoprix beside the other high-class products main roads and clean.
  • Beauty Monop : It is with Paris, in Abesses, that opened in December 2005 the first store of the sign entirely dedicated to the beauty, the hygiene and the daily gestures of the toilet. One finds there “alternate” marks general practitioners, marks and marks of creators.

Figures for the year 2005

  • Turnover HT: 3.300 million Effective euros
  • : 17.714
  • Many stores: 276 including 41 affiliated

Bonds external

  • Site of Monoprix

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