Method AVR

The method AVR is a tool Marketing developed by a great French group of council in news Technologie S, specialized on the sector of Telecoms. AVR is initials returning to the concepts of Acquisition , Valorisation and Rétention of the customers, key concepts in the Télécom. sector. The process of acquisition rests in particular on the identification of pocket customer S little or badly addressed and likely to subscribe the proposed offer. Valorization consists primarily of the determination of pockets customers to which to propose cross-country race and/or up-salt. The retention requires an identification of the customer S likely to migrate, determine the main reasons and to propose an offer of adapted development of consumer loyalty. This tool is a systematic approach for the improvement of the total market shares and the market shares in acquisition customer, the maximization of the ARPU (Average Revenue Per User) via the development of the use (produced S and/or associated service S) and the reduction of attrition towards other service providers.

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