Mercedes Wandered
Mercedes Erra is a businesswoman French born on September 23rd 1954 in Sabadell close to Barcelona, president of BETC Euro RSCG, first French advertizing agency, since 1995.
Born in Spain, it arrives to France at the 6 years age: It begins its studies in the Sorbonne with CAPES of letters before integrating HEC Paris (Promotion 1981), school of which it chairs the network of old since the June 9th 2005.
Entered as an assistant the group Saatchi & Saatchi, it will be successively chief of publicity, Directrice of customers, Executive vice president of the group for finally becoming in 1990 Managing director of Saatchi & Saatchi Advertizing which it left in 1995 for BETC Euro RSCG. It is the " E" BETC (Babinet Wandered Tong Cuong) It was also president of the Association of the agencies councils in communication between 2002 and 2004.
It was decorated with the Legion of Honor by Catherine Tasca in 2002 for its contribution to the French economy and the evolution of the role of the women. For five years, it has ensured the principal course on the mark the OF the of communication of Assas (Paris II).
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