Meeting of consumers

A meeting of consumers is a meeting gathering of the people targeted in order to know their opinion on various products. The number of probed being relatively weak, it acts of a method Marketing of qualitative study, in opposition to a quantitative study.

The goal for the company which ordered this study is to know if there is a market potential, which one can do to improve the product, if the product has a chance on the market.

Process of a meeting of consumers

Front

All starts with a company which wishes to make a market research. Here a list of the subjects more running:

to market a new product or
to create an advertizing campaign or
to know how to improve an existing product.

That master key either by meetings of consumers, or by tests of products, or by talks face-to-face discussion.

To take part in meetings of consumers, it is necessary to be registered in the Panel of a Recruteur.

This recruiter will find the people corresponding to the profile requested (age bracket specifies, people using such product).

During

The day of the meeting, camera, tape recorder, typist are used in order to capture all that the consumer will say.

Afterwards

The recovered data are processed, analyzed, gathered in order to submit of it a report/ratio with the company which ordered the market research.

See too

Sale, Trade, Buzz, Communication strategy, Cybermarketing, Marketing

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