Media-sailplane
The media-sailplane is the person who within a creative Agence or of a Agence media, is charged with the Planification publicity campaigns for Annonceur S.
With a Budget given, it must as well as possible plan the distribution of the budget of the customer between different the media and supports in order to affect the maximum of people in the public which touch wishes the customer with his product (the Cible).
The media-sailplane has studies (Audience S TV, reading presses…) and of tools Data-processing S to calculate the ideal media plan.
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