Marketing of persuasion

The marketing of persuasion is the manner of interesting an interlocutor and to put it in confidence to show him that the product which it wishes is a produced valid and sumptuous. The Persuasion can be done thanks to a sensory approach of the individual, i.e. to force it to buy by causing in him more or less convincing emotions like the Appétit, the fear of buying. In other words, the customer is ready to conclude the sale as of the beginning but hesitates to pass to the act of the purchase. The marketing of persuasion makes it possible to the salesman to provide a confidence between the two individuals and that Ci is let guide and is caught in a desire of purchase and the sale is concluded.

This method of stimulation of the individual is obviously the strong point in a purchase between two individuals at the time of a sale, the customer often requiring to lower the price of the product but the salesman having a fixed break-even point. Often, it is advised to put a price at the reasonable eye but to be able to carry out a rebate calculated in order to allure the customer. This one is of agreement to make the sale and the sales engineering is started by the price of the product. After that, the salesman decreases by 25% the price of the product to attract the customer thereafter, it is the customer which accepts and asks him to lower the price of the product and there, the emotion is started by the salesman who says to him that the price is too high and that is not worth the manufacturing costs the customer feels ready and buys finally the product.

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