Marketing 2.0
The idea of Marketing 2.0 refers to a new generation of emerging concepts Marketing of era Internet. The expression was popularized in 2005 when several experts also spoke about the Web 2.0.
The expression belongs to the common vocabulary of a new generation of experts in marketing using Internet like principal work tools. Contrary to their predecessors, the latter regard the other media of mass (Télévision, newspapers, radio etc) as secondary communications tools.
The largest companies in the world already started to use the term with the intern and to create campaigns where the Internet is seen like a mechanism of socialization between equal individuals instead of an one-way medium of communication of mass.
See too
- Cybermarketing
- Marketing
- Web 2.0
- Market research 2.0
- digital Marketing
External bonds
Digital marketing
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