Marcel Bleustein-Strainer

Biography

Marcel Bleustein was born the August 21st 1906 and died on April 11th 1996 with Paris. Autodidact, sold pieces of furniture on the Barbès boulevard as of the 14 years age, it quickly launches out in the Publicité (the " réclame" time) to found Publicis in 1926 in a back-yard above a butchery in one 2 parts cooks Montmartre Suburb. His/her father said " you will sell vent". Talented, he imagines many slogans which one sees still sometimes the traces today: " Dubo, Dubon, Dubonnet" , " Bread, wine, of Boursin" ,…

In 1935 Marcel Bleustein buys the private radio station Radio L which it renames Radio City. He introduces in France the first radio news and allows Edith Piaf, brought by Jacques Canetti, artistic director of the station, to sing with the radio for the first time of his career. The station gives to Marcel Bleustein a considerable capacity and gives access to him the eminent personages of the State which include/understand finally the political importance of the radiophonic medium. During the invasion of Austria by Hitler, Leon Blum, then President of the French Council are awaked in middle of the night and are led to Radio City to carry out there the first comment of hot topicality and on line of the history of the radio Frenchwoman.

It Marie with Sophie Valiant, grand-daughter of Valiant Edouard, minister of Jules Ferry and has three children, Marie-Francoise, deceased in 1968 in an car accident, Elisabeth, wife of Robert Badinter and Michele.

On arrival of the Germans in Paris, it escapes and loses Publicis and Radio Quoted, declared " Juives" companies; by the authorities S. Its head is put at price and it takes the name of Strainer during its engagement in resistance, which is worth to him the Military Cross 1939-1945 and the rank of knight of the Légion of honor. It will be high with the rank of Commander by the general Cornilion Molinier then of Large Officer by François Mitterrand.

The finished war, Marcel Bleustein-Strainer (it is constrained to preserve Blanchet for administrative reasons), finds Publicis and takes itself its telephone to call all its former customers and to prospect the new ones. All ensure it of their supports and promise to return " as soon as they have something with vendre". Marcel convinces them to communicate consequently not to run the risk to see their competitors taking their place in the heart of the consumer. Through determination, Bleustein-Strainer quickly develops the group to make of it soon the French number one, then European. In 1956 NewYork Times devotes to him a great article at the time of the first establishment of Publicis in the United States. After his meeting with George Gallup, inventor of the surveys, met before the war in New York, it introduces finally the public opinion polls in France and creates in Publicis a department of research based on revolutionary American methods. Thanks to him, publicity becomes a serious and respected profession. It is also the first with launching to France the concept of the drugstores to American in 1957, whose remains the Publicis drugstore on the Fields-Élysées in Paris. From the Seventies Publicis becomes international then total to become, under the impulse of Maurice Levy, successor of Marcel Bleustein-Strainer, the fourth world group of communication.

Its work also remains through the foundation Bleustein-Strainer for the vocation (created in 1960 pennies the term: Foundation of the Vocation) which each year decrees purses with young people.

An emission, the crossing of the century turned in 1988, will be devoted to him to its death in 1996 on the chain TF1. It consists of reports on the advertizing executive and talks carried out by the journalist Daniel Schneidermann. Author of several books, whose On My Antenna , the Rage To convince , Memories of a Lion and the Nostalgia of the future , Marcel Bleustein-Strainer will be the guest many other emissions, as well with the radio as on television, in particular Culture medium of Bernard Pivot and the Large Chess-board, of Jacques Chancel.

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