Mannequinat

The mannequinat is the activity carried on by the mannequin , nobody who Pose or exposes themselves to develop the products of the Industrie of the mode. The mannequins are employed mainly for the promotion of the Habillement, the fashion accessories and the beauty products.

History

The first mannequin could be the saleswoman of a Parisian shop, Marie Vernet Worth. She became professional mannequin in 1853, to help her husband dress designer, Charles Frederick Worth.

There exist several types of mannequins: the Model S of mode and Haute couture and mannequins “commercial”.

The mannequin-cabin is the mannequin on which the designer will test the fabrics and the prototypes of the models which it is creating.

Mode and high-seam

The work of the mannequins of mode and high-seam can be seen like a form of Art. These models are photographed by largest Photographes. They use their face and their different body to express the emotion S required by the photographers and creators.

These mannequins work for the Styliste S of haute couture and of Prêt-à-porter of luxury at the time of the processions, take part in the leading articles of the magazines of mode and pose for advertizing campaigns. They appear in particular in international magazines such as Vogue, W, Vanity Fair or IT.

They pose to present clothing and for images of beauty and/or ravel during the biannual processions of seam (Semaines of the mode). These models, often of large a Beauty, have usually rare, pronounced and singular physical features, which characterize them in a personal way.

Commercial

The work as of these mannequins is less prestigious than those of the haute couture, it can be nevertheless very well remunerated. These models appear in advertizing films, magazines, catalogs or folders.

The models of catalog differ from the standards haute couture; in order to correspond to the various sizes of the Ready-made clothes, they can have varied weights and sizes. One finds even mannequins “big sizes”.

There exist also models known as " of détail" , specialized for their hands, legs, feet, body, etc… for photography and the cinema.

Measurements

“the body " mode" today, it is a silhouette made with the mould, of an incredible narrowness, with interminable arms and legs, a very long neck and a very small head. One should not have too broad bones. There are things which one cannot plane. ” - Karl Lagerfeld

The association of agents (AMA) indicates that measurements of the female models must approach 86-70-86, and 1,72 m height minimum. But the requirements of the mode changed and at the time of the last processions haute couture in Europe, the intermediate size was of 1,79 m, the turn of chest between 85 and 90 cm, the waist measurement lower than 62 cm and the hip measurement lower than 90 cm, in order to correspond to sizes 34/36 of the prototypes haute couture.

In the same way, in haute couture, the mannequins men are athletic and fine, rather than musculeux (linen room). With a weight between 65 and 75 kg for a size to 1,90 Mr.

Top model

" signal models" ( supermodels in English) are the elite of the most asked mannequins and best paid.

There is no standard for the determination of the statute of top model. The term itself is to some extent an invention of the media, although one can belong to the common elements between these mannequins: They work for very famous designers or houses, such as Chanel, Versace or Dior, for example, and make the covers of the magazines of mode in the whole world. These mannequins, generally from the women, benefit from their celebrity to sign contracts with famous brands, especially in the very remunerative field of the cosmetic products, or to begin from the careers of Acteur. These mannequins are paid tens of thousands of dollars per workday, even for photo meetings.

Among the signal models female most notable, one finds, for example: Tyra Banks, Gisele Bündchen, Christie Brinkley, Naomi Campbell, Cindy Crawford, Linda Evangelista, Adriana Karembeu, Heidi Klum, It Macpherson, Kate Moss, Beverly Peele and Claudia Schiffer.

At the signal models male, one finds, inter alia: Tyson Beckford, Marcus Schenkenberg, Andrew Stetson, Massimiliano Neri, Michael Gandolfi, Mark Vanderloo, Alex Lundqvist, Michael Bergin and Will Chalker.

Criticisms

A recent criticism relates to the extreme thinness of certain female mannequins taking part in the processions of haute couture. Throughout the world of the debates are held in connection with the possible negative effects that this Canon esthetics can have on the impressionable young graduates, at the origin in particular of disorders anorexics at certain teenagers.

In the medium of the mode, the concept of “size zero” obtained a recent media exposure: the organizers of the Semaine of the mode 2006 of Madrid had prohibited participation the mannequins whose Indice of body mass was lower than 18 (classified like morbid by the the World Health Organization).

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